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  1. Commonsense Direct and Digital Marketing
    Commonsense Direct and Digital Marketing
    Drayton Bird
    Kogan Page eBook
    Ebook
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    Drayton Bird's Commonsense Direct and Digital Marketing needs no introduction to marketers and direct marketers. It is not only seen as the authority on direct marketing execution, but is also wide...
    37,99 €
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  2. How to Pass Diagrammatic Reasoning Tests
    How to Pass Diagrammatic Reasoning Tests
    Mike Bryon
    Kogan Page eBook
    Ebook
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    Tests of diagrammatic reasoning feature in the recruitment process for professional services, finance, accountancy, graduate traineeships, architecture, engineering and even the UKCAT. Doing well i...
    18,49 €
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  3. Anti-Money Laundering
    Anti-Money Laundering
    Rose Chapman
    Kogan Page eBook
    Ebook
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    It is estimated that between 2 and 5 per cent of global GDP (over $3 trillion) is laundered by criminals around the world every year. Once thought to be a problem which only affected banks and the ...
    50,49 €
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  4. Container Logistics
    Container Logistics
    Rolf Neise
    Kogan Page eBook
    Ebook
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    Whilst the maritime container business has been studied in depth, the impact on shippers and how shippers deal with the given challenges has not been fully examined. Container Logistics bridges thi...
    69,49 €
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  5. Creating Passion Brands
    Creating Passion Brands
    Helen Edwards
    Kogan Page eBook
    Ebook
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    At the core of this book is an inspiring ideal: that for both commercial and social reasons, brands need the courage to stand for something, rather than responding to the latest consumer whim.Faced...
    37,99 €
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  6. Creating and Delivering Your Value Proposition
    Creating and Delivering Your Value Proposition
    Cindy Barnes
    Kogan Page eBook
    Ebook
    Sofort lieferbar
    In recent years, developing a value proposition has become a prime consideration for businesses. A value proposition is an analysis and quantified review of the business benefits, costs and value t...
    43,99 €
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  7. Risk Issues and Crisis Management in Public Relations
    Risk Issues and Crisis Management in Public Relations
    Michael Regester
    Kogan Page eBook
    Ebook
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    The reputation of an organisation influences who we buy from, work for, supply to and invest in. Intangible assets, of which reputation forms an important part, account for well over 50 per cent of...
    37,49 €
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  8. Project Governance
    Project Governance
    Ross Garland
    Kogan Page eBook
    Ebook
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    Effective project decision making is recognised as a key feature of successful projects. Ineffective decision making leads to project delay and failure. Project Governance takes readers through the...
    50,49 €
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  9. Managing Risk in Extreme Environments
    Managing Risk in Extreme Environments
    Duncan Martin
    Kogan Page eBook
    Ebook
    Sofort lieferbar
    When it really is a matter of life and death, how do risk management strategies stand up to the pressure?Do such radical situations have a practical relevance to risk management policies in today's...
    49,99 €
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  10. Understanding Facilitation
    Understanding Facilitation
    Christine Hogan
    Kogan Page eBook
    Ebook
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    Facilitation is emerging as an exciting profession. It is being used in a wide range of situations and occupations, including workplaces, leisure and health activities, organizational planning and ...
    37,49 €
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  11. The Art of Creative Thinking
    The Art of Creative Thinking
    John Adair
    Kogan Page eBook
    Ebook
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    The Art of Creative Thinking provides clear, practical guidelines for developing one's powers as a creative thinker. Using examples of entrepreneurs, authors, scientists and artists, John Adair ill...
    31,49 €
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  12. Armstrong’s Essential Human Resource Management Practice
    Armstrong’s Essential Human Resource Management Practice
    Michael Armstrong
    Kogan Page eBook
    Ebook
    Sofort lieferbar
    Armstrong's Essential Human Resource Management Practice provides a complete overview of the practices and processes fundamental to managing people. The text provides a thorough introduction to the...
    63,49 €
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