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  1. Ebook
    Sofort lieferbar
    This book is unique in providing a composite overview of strategy, planning and measurement informed by ground-breaking research and the experiences of academics. It combines theoretical and method...
    56,99 €
    Alle Preise inkl. MwSt
  2. Ebook
    Sofort lieferbar
    A new look at the latest thinking and issues in the areas of branding, identity and communication, drawing on recent academic and practical thought on corporate branding. Bringing together an inter...
    96,29 €
    Alle Preise inkl. MwSt
  3. Ebook
    Sofort lieferbar
    Corporate branding and communication is big business. This book brings clarity and new theoretical insights to a growing area of study, and will be a key companion for students of marketing, commun...
    76,99 €
    Alle Preise inkl. MwSt
  4. Ebook
    Sofort lieferbar
    This is a timely and topical book, aiming to give readers insight into branding and corporate marketing in the Islamic context, by enabling them to compare, contrast and comprehend how corporate-le...
    56,99 €
    Alle Preise inkl. MwSt
  5. Ebook
    Sofort lieferbar
    A strong corporate image has power in a competitive marketplace. Its influence on reputational value and customer decision-making is only now beginning to be understood. Interest in corporate brand...
    75,99 €
    Alle Preise inkl. MwSt
  6. Ebook
    Sofort lieferbar
    This book is unique in providing a composite overview of strategy, planning and measurement informed by ground-breaking research and the experiences of academics. It combines theoretical and method...
    56,99 €
    Alle Preise inkl. MwSt
  7. Ebook
    Sofort lieferbar
    This is a timely and topical book, aiming to give readers insight into branding and corporate marketing in the Islamic context, by enabling them to compare, contrast and comprehend how corporate-le...
    56,99 €
    Alle Preise inkl. MwSt
  8. Ebook
    Sofort lieferbar
    Corporate branding and communication is big business. This book brings clarity and new theoretical insights to a growing area of study, and will be a key companion for students of marketing, commun...
    76,99 €
    Alle Preise inkl. MwSt
  9. Ebook
    Sofort lieferbar
    Place branding as a field of research is still in a state of infancy. This book seeks to address this, offering a theory of place branding based on the tourist experience, keeping in mind the roles...
    56,99 €
    Alle Preise inkl. MwSt
  10. Ebook
    Sofort lieferbar
    A strong corporate image has power in a competitive marketplace. Its influence on reputational value and customer decision-making is only now beginning to be understood. Interest in corporate brand...
    76,99 €
    Alle Preise inkl. MwSt
  11. Ebook
    Sofort lieferbar
    Brands - corporate, products, service- today are collectively defined by their customers, , deriving from personal experiences and word-of-mouth. This book acts as a forum for examining current and...
    53,99 €
    Alle Preise inkl. MwSt
  12. Ebook
    Sofort lieferbar
    Brands - corporate, products, service- today are collectively defined by their customers, , deriving from personal experiences and word-of-mouth. This book acts as a forum for examining current and...
    53,99 €
    Alle Preise inkl. MwSt
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