robert w palmatier

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  1. Customer Engagement Marketing
    Customer Engagement Marketing
    Robert W. Palmatier
    Springer Nature Switzerland
    Ebook
    Sofort lieferbar
    This book provides a synthesis of research perspectives on customer engagement through a collection of chapters from thought leaders. It identifies cutting-edge metrics for capturing and measuring ...
    234,33 €
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  2. The Intelligent Marketer’s Guide to Data Privacy
    The Intelligent Marketer’s Guide to Data Privacy
    Robert W. Palmatier
    Springer Nature Switzerland
    Ebook
    Sofort lieferbar
    Firms are collecting and analyzing customer data at an ever increasing rate in response to evidence that data analytics (precision targeting, improved selling) generates a positive return. Yet effo...
    42,79 €
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  3. Relationship Marketing in the Digital Age
    Relationship Marketing in the Digital Age
    Robert Palmatier
    Taylor & Francis eBooks
    Ebook
    Sofort lieferbar
    this book provides a comprehensive overview of the state-of-the-art of relationship marketing, offering fruitful insights to marketing scholars and practitioners. In three sections, readers learn h...
    59,49 €
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  4. Relationship Marketing in the Digital Age
    Relationship Marketing in the Digital Age
    Robert Palmatier
    Taylor & Francis eBooks
    Ebook
    Sofort lieferbar
    this book provides a comprehensive overview of the state-of-the-art of relationship marketing, offering fruitful insights to marketing scholars and practitioners. In three sections, readers learn h...
    59,49 €
    Alle Preise inkl. MwSt
    In den Warenkorb Zum Merkzettel
  5. Marketing Channel Strategy
    Marketing Channel Strategy
    Robert W. Palmatier
    Taylor & Francis eBooks
    Ebook
    Sofort lieferbar
    This is the first book on the market to offer a completely unique, updated approach to channel marketing. The authors have adapted this text for the modern marketing reality by building a model tha...
    122,99 €
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  6. Marketing Channel Strategy
    Marketing Channel Strategy
    Robert W. Palmatier
    Taylor & Francis eBooks
    Ebook
    Sofort lieferbar
    This is the first book on the market to offer a completely unique, updated approach to channel marketing. The authors have adapted this text for the modern marketing reality by building a model tha...
    122,99 €
    Alle Preise inkl. MwSt
    In den Warenkorb Zum Merkzettel
  7. A descriptive syntax of the Ormulum
    A descriptive syntax of the Ormulum
    Robert Allen Palmatier
    De Gruyter
    Ebook
    Sofort lieferbar
    No detailed description available for 'A descriptive syntax of the Ormulum'.
    109,95 €
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  8. Marketing Strategy
    Marketing Strategy
    Robert W. Palmatier
    Bloomsbury eBooks UK
    Ebook
    Sofort lieferbar
    Marketing Strategy offers a unique and dynamic approach based on four underlying principles that underpin marketing today: All customers differ; All customers change; All competitors react; and All...
    62,49 €
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  9. Marketing Strategy
    Marketing Strategy
    Robert W. Palmatier
    Bloomsbury eBooks UK
    Ebook
    Sofort lieferbar
    Marketing Strategy offers a unique and dynamic approach based on four underlying principles that underpin marketing today: All customers differ; All customers change; All competitors react; and All...
    62,49 €
    Alle Preise inkl. MwSt
    In den Warenkorb Zum Merkzettel
  10. Marketing Analytics
    Marketing Analytics
    Robert W. Palmatier
    Bloomsbury eBooks UK
    Ebook
    Sofort lieferbar
    All customers differ. All customers change. All competitors react. All resources are limited. Robert W. Palmatier's dynamic First Principles of Marketing framework provides the structure for this r...
    53,49 €
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  11. Marketing Analytics
    Marketing Analytics
    Robert W. Palmatier
    Bloomsbury eBooks UK
    Ebook
    Sofort lieferbar
    All customers differ. All customers change. All competitors react. All resources are limited. Robert W. Palmatier's dynamic First Principles of Marketing framework provides the structure for this r...
    53,49 €
    Alle Preise inkl. MwSt
    In den Warenkorb Zum Merkzettel
  12. Customer Engagement Marketing
    Customer Engagement Marketing
    Robert W. Palmatier
    Springer International Publishing, Springer Nature Switzerland
    Buch
    Bezug 11-15
    This book provides a synthesis of research perspectives on customer engagement through a collection of chapters from thought leaders. It identifies cutting-edge metrics for capturing and measuring ...
    246,09 €
    Alle Preise inkl. MwSt | Versandkostenfrei
    In den Warenkorb Zum Merkzettel
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