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  1. Handbook of Research on Effective Advertising Strategies in the Social Media Age
    Handbook of Research on Effective Advertising Strategies in the Social Media Age
    Nurdan Öncel Ta¿k¿ran
    Business Science Reference
    Buch
    Bezug 6-10
    Social media pervades people's awareness and everyday lives while also influencing societal and cultural patterns. In response to the social media age, advertising agents are creating new strategie...
    419,76 €
    Alle Preise inkl. MwSt | Versandkostenfrei
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  2. Narrative Advertising Models and Conceptualization in the Digital Age
    Narrative Advertising Models and Conceptualization in the Digital Age
    Recep Y¿lmaz
    Business Science Reference
    Buch
    Bezug 6-10
    The ubiquity of technology in modern society has opened new opportunities for businesses to employ marketing strategies. Through digital media, new forms of advertisement creativity can be explored...
    242,11 €
    Alle Preise inkl. MwSt | Versandkostenfrei
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  3. Handbook of Research on Transmedia Storytelling and Narrative Strategies
    Handbook of Research on Transmedia Storytelling and Narrative Strategies
    Recep Y¿lmaz
    Information Science Reference
    Buch
    Bezug 6-10
    Transmedia storytelling is defined as a process where integral elements of fiction get dispersed systematically across multiple delivery channels to create a unified and coordinated entertainment e...
    288,09 €
    Alle Preise inkl. MwSt | Versandkostenfrei
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  4. Narrative Theory and Therapy in the Post-Truth Era
    Narrative Theory and Therapy in the Post-Truth Era
    Recep Y¿lmaz
    Information Science Reference
    Buch
    Bezug 6-10
    Narrative theory goes back to Plato. It is an approach that tries to understand the abstract mechanism behind the story. This theory has evolved throughout the years and has been adopted by numerou...
    288,97 €
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  5. Narrative Theory and Therapy in the Post-Truth Era
    Narrative Theory and Therapy in the Post-Truth Era
    Recep Y¿lmaz
    Information Science Reference
    Taschenbuch
    Bezug 6-10
    Narrative theory goes back to Plato. It is an approach that tries to understand the abstract mechanism behind the story. This theory has evolved throughout the years and has been adopted by numerou...
    221,65 €
    Alle Preise inkl. MwSt | Versandkostenfrei
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