philip j kitchen

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  1. Raising the Corporate Umbrella
    Raising the Corporate Umbrella
    Philip J. Kitchen
    Palgrave Macmillan UK
    Ebook
    Sofort lieferbar
    Corporate communications are now hugely important in the success of companies and organisations. Using cases and examples from companies such as The Body Shop, Texaco, Johnson & Johnson, BP Oil & B...
    53,49 €
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  2. The Evolution of Integrated Marketing Communications
    The Evolution of Integrated Marketing Communications
    Don Schultz
    Taylor & Francis eBooks
    Ebook
    Sofort lieferbar
    This book identifies and discusses the changes that integrated marketing communication (IMC) has meant to the marketplace, how they have occurred and what they mean for all types of marketers aroun...
    75,99 €
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  3. The Evolution of Integrated Marketing Communications
    The Evolution of Integrated Marketing Communications
    Don Schultz
    Taylor & Francis eBooks
    Ebook
    Sofort lieferbar
    This book identifies and discusses the changes that integrated marketing communication (IMC) has meant to the marketplace, how they have occurred and what they mean for all types of marketers aroun...
    75,99 €
    Alle Preise inkl. MwSt
    In den Warenkorb Zum Merkzettel
  4. Integrated Communications in the Postmodern Era
    Integrated Communications in the Postmodern Era
    Philip J. Kitchen
    Palgrave Macmillan UK
    Ebook
    Sofort lieferbar
    This book is readers who wish to develop their knowledge, insight, skills, and facility into integrated communications within the post-modern era, a topic of relevance everywhere, but particular ap...
    96,29 €
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  5. A Primer for Integrated Marketing Communications
    A Primer for Integrated Marketing Communications
    Philip Kitchen
    Taylor & Francis eBooks
    Ebook
    Sofort lieferbar
    This textbook is the first introductory primer on integrated marketing communications. It combines theory and practice to show students of marketing how different aspects of integrated marketing co...
    70,49 €
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  6. Communications Engineering e-Mega Reference
    Communications Engineering e-Mega Reference
    Erik Dahlman
    Elsevier Science & Techn.
    Ebook
    Sofort lieferbar
    A one-stop Desk Reference, for R&D engineers involved in communications engineering; this is a book that will not gather dust on the shelf.It brings together the essential professional reference ...
    102,00 €
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  7. Word of Mouth and Social Media
    Word of Mouth and Social Media
    Allan J. Kimmel
    Taylor & Francis eBooks
    Ebook
    Sofort lieferbar
    This collection examines a key new development in the contemporary marketing landscape, the relationship between the informal exchange of information and advice among consumers - known as word of m...
    52,99 €
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  8. A Primer for Integrated Marketing Communications
    A Primer for Integrated Marketing Communications
    Philip Kitchen
    Taylor & Francis eBooks
    Ebook
    Sofort lieferbar
    This textbook is the first introductory primer on integrated marketing communications. It combines theory and practice to show students of marketing how different aspects of integrated marketing co...
    70,49 €
    Alle Preise inkl. MwSt
    In den Warenkorb Zum Merkzettel
  9. Word of Mouth and Social Media
    Word of Mouth and Social Media
    Allan J. Kimmel
    Taylor & Francis eBooks
    Ebook
    Sofort lieferbar
    This collection examines a key new development in the contemporary marketing landscape, the relationship between the informal exchange of information and advice among consumers - known as word of m...
    52,99 €
    Alle Preise inkl. MwSt
    In den Warenkorb Zum Merkzettel
  10. A Reader in Marketing Communications
    A Reader in Marketing Communications
    Philip Kitchen
    Taylor & Francis eBooks
    Ebook
    Sofort lieferbar
    Combining seminal papers on marketing communications with incisive commentary and overviews from the editors, case studies and student question and answer sections, this text provides a uniquely gl...
    75,99 €
    Alle Preise inkl. MwSt
    In den Warenkorb Zum Merkzettel
  11. A Reader in Marketing Communications
    A Reader in Marketing Communications
    Philip Kitchen
    Taylor & Francis eBooks
    Ebook
    Sofort lieferbar
    Combining seminal papers on marketing communications with incisive commentary and overviews from the editors, case studies and student question and answer sections, this text provides a uniquely gl...
    75,99 €
    Alle Preise inkl. MwSt
    In den Warenkorb Zum Merkzettel
  12. Integrated Marketing Communications
    Integrated Marketing Communications
    Philip J. Kitchen
    Springer Nature Switzerland
    Ebook
    Sofort lieferbar
    Integrated Marketing Communications: A Global Brand-Driven Approach, 2nd edition presents an integrated and global framework to marketing communications, delivered in a highly readable, cohesive an...
    64,19 €
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