noel capon

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  1. Key Account Management and Planning
    Key Account Management and Planning
    Noel Capon
    Simon + Schuster LLC
    Ebook
    Sofort lieferbar
    The vastly increased level of competitive intensity faced by corporations and the increased costs of selling have radically changed the nature of the traditional selling process. Key or 'strategic'...
    15,81 €
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  2. The Marketing Mavens
    The Marketing Mavens
    Noel Capon
    Crown
    Ebook
    Sofort lieferbar
    The way far too many people at far too many companies think about and execute marketing was born in an era when suppliers-the companies generating products and services-were in the catbird seat. Th...
    6,99 €
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  3. Frameworks for Market Strategy
    Frameworks for Market Strategy
    Noel Capon
    Taylor & Francis eBooks
    Ebook
    Sofort lieferbar
    This book helps students understand how to develop and implement a marketing strategy and how to manage the marketing process. The book provides a solid foundation in marketing management, both for...
    156,99 €
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  4. Frameworks for Market Strategy
    Frameworks for Market Strategy
    Noel Capon
    Taylor & Francis eBooks
    Ebook
    Sofort lieferbar
    This book helps students understand how to develop and implement a marketing strategy and how to manage the marketing process. The book provides a solid foundation in marketing management, both for...
    156,99 €
    Alle Preise inkl. MwSt
    In den Warenkorb Zum Merkzettel
  5. Sales Eats First
    Sales Eats First
    Noel Capon
    wessex, inc.
    Taschenbuch
    Bezug 6-10
    Sales Eats First examines how B2B sales organizations in today's most admired corporations develop and deploy major intellectual capital. They courageously inject their intellectual capital into th...
    38,72 €
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  6. La Planificacion del Marketing
    La Planificacion del Marketing
    Noel Capon
    wessex, inc.
    Taschenbuch
    Bezug 6-10
    La Planificacion del Marketing
    57,42 €
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  7. Strategic Account Strategy
    Strategic Account Strategy
    Noel Capon
    wessex, inc.
    Taschenbuch
    Bezug 6-10
    Strategic Account Strategy is designed to help corporations and businesses develop key strategic and global account programs, and for individual key strategic and global account managers to develop...
    34,43 €
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  8. Managing Global Accounts
    Managing Global Accounts
    Noel Capon
    wessex, inc.
    Taschenbuch
    Bezug 6-10
    Managing Global Accounts will help you address the issues of dealing with global customers. As globalization takes hold several things happen; customers are more demanding and sophisticated, compet...
    65,23 €
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  9. Capon’s Marketing Framework-4th edition
    Capon’s Marketing Framework-4th edition
    Noel Capon
    wessex, inc.
    Buch
    Bezug 6-10
    At 446 pages and 26 chapters, Capon's Marketing Framework 4th Edition is shortened version of Managing Marketing in the 21st Century, 4th Edition. Nonetheless, this book provides a solid framework ...
    315,26 €
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  10. Managing Key, Strategic, Global Customers
    Managing Key, Strategic, Global Customers
    Noel Capon
    wessex, inc.
    Taschenbuch
    Bezug 6-10
    The perfect supplementary text for any global account management course!In recent years, many corporations large and small, based in many countries around the world, have developed key, strategic, ...
    32,12 €
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  11. Marketing for Latin American Managers in the 21st Century
    Marketing for Latin American Managers in the 21st Century
    Noel Capon
    wessex, inc.
    Buch
    Bezug 6-10
    Marketing for Latin American Managers in the 21st Century
    85,36 €
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  12. The Front Line Sales Manager
    The Front Line Sales Manager
    Noel Capon
    wessex, inc.
    Buch
    Bezug 6-10
    In The Front-Line Sales Manager - Field General, our perspective is very straightforward. We believe the firm succeeds or fails based on the performance of its sellers. If sellers succeed in making...
    93,06 €
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