micael dahlen fredrik lange terry smith

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  1. Marketing Communications: A Brand Narrative Approach. Desktop Edition
    Marketing Communications: A Brand Narrative Approach. Desktop Edition
    Micael Dahlen, Fredrik Lange, Terry Smith
    John Wiley & Sons
    Taschenbuch
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    Marketing communications have two levels, a strategic, conceptual level, and a tactical, implementation level. The authors argue that one cannot function without the other. Strategy and concept do ...
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