martin waiguny

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  1. Entertaining Persuasion
    Entertaining Persuasion
    Martin Waiguny
    Gabler Verlag
    Ebook
    Sofort lieferbar
    Spiele, die in unterhaltsamer Form der Werbung dienen, die sog. Advergames, sind mittlerweile zu einer gängigen Praxis geworden. Martin Waiguny untersucht, welche Wirkungen Advergames auf Kinder ha...
    42,25 €
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  2. Advances in Advertising Research (Vol. XI)
    Advances in Advertising Research (Vol. XI)
    Martin K. J. Waiguny
    Springer Fachmedien Wiesbaden
    Ebook
    Sofort lieferbar
    This book provides insights into the inspiring and multifaceted field of advertising research, which is confronted with challenges regarding ad content and execution, media placement, as well as on...
    149,79 €
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  3. Advances in Advertising Research (Vol. XII)
    Advances in Advertising Research (Vol. XII)
    Alexandra Vignolles
    Springer Fachmedien Wiesbaden
    Ebook
    Sofort lieferbar
    This volume is a compilation of research presented at the 19th International Conference in Advertising (ICORIA), held in Bordeaux (France) in June 2021. Renowned scholars from around the globe shar...
    171,19 €
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    In den Warenkorb Zum Merkzettel
  4. Advances in Advertising Research XIII
    Advances in Advertising Research XIII
    Martin K. J. Waiguny
    Springer Nature Switzerland, Springer Fachmedien Wiesbaden
    Buch
    Sofort lieferbar
    This book provides insights into modern advertising's evolving landscape, revealing how digital innovation and social media have transformed communication strategies and consumer engagement. It add...
    128,39 €
    Alle Preise inkl. MwSt | Versandkostenfrei
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  5. Advances in Advertising Research XIV
    Advances in Advertising Research XIV
    Alexandra Vignolles
    Springer Fachmedien Wiesbaden
    Ebook
    Sofort lieferbar
    This volume is a compilation of research presented at the 21st International Conference in Advertising (ICORIA), held in Bordeaux (France) in June 2023. Renowned scholars from around the globe shar...
    181,89 €
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  6. Advances in Advertising Research XIII
    Advances in Advertising Research XIII
    Daria Gunina
    Springer Nature Switzerland
    Ebook
    Sofort lieferbar
    This book provides insights into modern advertising's evolving landscape, revealing how digital innovation and social media have transformed communication strategies and consumer engagement. It add...
    117,69 €
    Alle Preise inkl. MwSt
    In den Warenkorb Zum Merkzettel
  7. Entertaining Persuasion
    Entertaining Persuasion
    Martin Waiguny
    Gabler Verlag, Gabler Verlag
    Taschenbuch
    Bezug 11-15
    Spiele, die in unterhaltsamer Form der Werbung dienen, die sog. Advergames, sind mittlerweile zu einer gängigen Praxis geworden. Martin Waiguny untersucht, welche Wirkungen Advergames auf Kinder ha...
    64,99 €
    Alle Preise inkl. MwSt | Versandkostenfrei
    In den Warenkorb Zum Merkzettel
  8. Advances in Advertising Research (Vol. XI)
    Advances in Advertising Research (Vol. XI)
    Sara Rosengren
    Springer Fachmedien Wiesbaden, Springer Fachmedien Wiesbaden
    Buch
    Bezug 11-15
    This book provides insights into the inspiring and multifaceted field of advertising research, which is confronted with challenges regarding ad content and execution, media placement, as well as on...
    160,49 €
    Alle Preise inkl. MwSt | Versandkostenfrei
    In den Warenkorb Zum Merkzettel
  9. Advances in Advertising Research (Vol. XI)
    Advances in Advertising Research (Vol. XI)
    Sara Rosengren
    Springer Fachmedien Wiesbaden, Springer Fachmedien Wiesbaden
    Taschenbuch
    Bezug 11-15
    This book provides insights into the inspiring and multifaceted field of advertising research, which is confronted with challenges regarding ad content and execution, media placement, as well as on...
    160,49 €
    Alle Preise inkl. MwSt | Versandkostenfrei
    In den Warenkorb Zum Merkzettel
  10. Advances in Advertising Research (Vol. XII)
    Advances in Advertising Research (Vol. XII)
    Martin K. J. Waiguny
    Springer Fachmedien Wiesbaden
    Buch
    Bezug 11-15
    This volume is a compilation of research presented at the 19th International Conference in Advertising (ICORIA), held in Bordeaux (France) in June 2021. Renowned scholars from around the globe shar...
    171,19 €
    Alle Preise inkl. MwSt | Versandkostenfrei
    In den Warenkorb Zum Merkzettel
  11. Advances in Advertising Research XIV
    Advances in Advertising Research XIV
    Martin K. J. Waiguny
    Springer Fachmedien Wiesbaden
    Buch
    Bezug 11-15
    This volume is a compilation of research presented at the 21st International Conference in Advertising (ICORIA), held in Bordeaux (France) in June 2023. Renowned scholars from around the globe s...
    171,19 €
    Alle Preise inkl. MwSt | Versandkostenfrei
    In den Warenkorb Zum Merkzettel
  12. Advances in Advertising Research (Vol. XII)
    Advances in Advertising Research (Vol. XII)
    Martin K. J. Waiguny
    Springer Fachmedien Wiesbaden, Springer Fachmedien Wiesbaden
    Taschenbuch
    Print on Demand
    This volume is a compilation of research presented at the 19th International Conference in Advertising (ICORIA), held in Bordeaux (France) in June 2021. Renowned scholars from around the globe shar...
    171,19 €
    Alle Preise inkl. MwSt | Versandkostenfrei
    In den Warenkorb Zum Merkzettel
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