louis cheskin

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  1. Ebook
    Sofort lieferbar
    Published in 1951, Louis Cheskin's groundbreaking Color For Profit initiated a scientific approach to color and design. Cheskin's philosophy rotated around three core concepts: good taste has littl...
    19,99 €
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  2. Ebook
    Sofort lieferbar
    There are several competing brands on the store shelf. What will cause the shopper to purchase one product over another? Is it the brand name, the brand-identifying image, the design of the package...
    19,99 €
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