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  1. The Attention Economy and How Media Works
    The Attention Economy and How Media Works
    Karen Nelson-Field
    Springer Nature Singapore
    Ebook
    Sofort lieferbar
    In a world of fake news, fast facts and seriously depleted attention stamina, this book offers a considered voice on the advertising chaos that colours our rapidly changing media environment. Rathe...
    39,58 €
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  2. The Attention Economy
    The Attention Economy
    Karen Nelson-Field
    Springer Nature Singapore
    Ebook
    Sofort lieferbar
    'Attention Economics is the science that the marketing world has desperately needed for at least the last decade. The SOV model, which relates market share to advertising spend, has been a fundamen...
    37,44 €
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  3. The Attention Economy: A Category Blueprint
    The Attention Economy: A Category Blueprint
    Karen Nelson-Field
    Palgrave Macmillan
    Hardcover
    Verfügbar: 1
    Sofort lieferbar
    Neuware
    In this compelling sequel, The Attention Economy: A Category Blueprint, takes an in-depth look into the dynamic world of marketing and advertising, unveiling the pivotal role that human a...
    60,00 €
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    Neu
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