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  1. Ebook
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    Globalization and the easy access to information shifted the business dynamics in the 21st century. Global competition increases rapidly and firms must keep pace with changing environments, constan...
    205,99 €
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  2. Ebook
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    The book is primarily focused on aspects related to the consumer behavior and culture in the 21st century. A comprehensive definition of consumer behavior and other aspects which can be extremely k...
    205,99 €
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  3. Ebook
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    International Business Strategy inspects several aspects of internationalbusiness including an extensive theoretical overviewof foundations of international business. It includes definitionsof worl...
    203,99 €
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  4. Ebook
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    Customer relationship management: strategic approaches in digitalera examines various aspects of customer relationship managementincluding an extensive historical overview of marketingstrategies an...
    203,99 €
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  5. Ebook
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    Multi-ChannelMarketing System: An Overview is a book is targeted to undergraduate and graduate students, as well as marketing professionals playing across diverse channels of distribution from on...
    214,99 €
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  6. Ebook
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    Brand Management in Digital and Sustainable Times is a book intended to serve as a reference guide for undergraduates, graduates, as well as professionals aiming to understand and overcome the chal...
    214,99 €
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  7. Ebook
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    Business and Society introduces the readers the meaning of business and that of society and the concept of integrity management in the various businesses. It throws light on the international corpo...
    205,99 €
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  8. Ebook
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    International Entrepreneurship makes the readers about the concept of international entrepreneurship and makes them about the various business studies on international businesses and their evolutio...
    205,99 €
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