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  1. The Luxury Strategy
    The Luxury Strategy
    Jean-Noël Kapferer
    Kogan Page
    Buch
    Sofort lieferbar
    The Luxury Strategy has established itself as the definitive work that sets the record straight on the essence of a luxury strategy. It puts an end to the prevailing conceptual and managerial confu...
    56,87 €
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    In den Warenkorb Zum Merkzettel
  2. The New Strategic Brand Management
    The New Strategic Brand Management
    Jean-Noël Kapferer
    Kogan Page
    Taschenbuch
    Sofort lieferbar
    Adopted internationally by business schools, MBA programmes and marketing practitioners alike, The New Strategic Brand Management is simply the reference source for senior strategists, positioning ...
    71,39 €
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  3. Kapferer on Luxury
    Kapferer on Luxury
    Jean Noel Kapferer
    Kogan Page
    Taschenbuch
    Sofort lieferbar
    In an industry where rarity and exclusivity are keys to success, business growth can be both positive and negative. An unknown luxury brand with too few clients is unable to cover the considerable ...
    54,12 €
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  4. The Luxury Strategy
    The Luxury Strategy
    Jean-Noël Kapferer
    Kogan Page eBook
    Ebook
    Sofort lieferbar
    Discover the secrets to successful luxury brand management with this bestselling guide written by two of the world's leading experts on luxury branding, Jean-Noël Kapferer and Vincent Bastien, prov...
    46,49 €
    Alle Preise inkl. MwSt
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  5. The New Strategic Brand Management
    The New Strategic Brand Management
    Jean-Noel Kapferer
    Kogan Page eBook
    Ebook
    Sofort lieferbar
    Adopted internationally by business schools and MBA programmes, this book is the ultimate resource for senior strategists, positioning professionals and postgraduate students to understand and over...
    56,99 €
    Alle Preise inkl. MwSt
    In den Warenkorb Zum Merkzettel
  6. Advances in Luxury Brand Management
    Advances in Luxury Brand Management
    Jean-Noël Kapferer
    Springer International Publishing
    Ebook
    Sofort lieferbar
    Presenting some of the most significant research on the modern understanding of luxury, this edited collection of articles from the Journal of Brand Management explores the complex relationships co...
    181,89 €
    Alle Preise inkl. MwSt
    In den Warenkorb Zum Merkzettel
  7. Rumors
    Rumors
    Jean-Noel Kapferer
    Taylor & Francis eBooks
    Ebook
    Sofort lieferbar
    Rumors may be the oldest medium of mass communication of information or ideas
    62,49 €
    Alle Preise inkl. MwSt
    In den Warenkorb Zum Merkzettel
  8. Rumors
    Rumors
    Jean-Noel Kapferer
    Taylor & Francis eBooks
    Ebook
    Sofort lieferbar
    Rumors may be the oldest medium of mass communication of information or ideas
    62,49 €
    Alle Preise inkl. MwSt
    In den Warenkorb Zum Merkzettel
  9. Kapferer on Luxury
    Kapferer on Luxury
    Jean-Noel Kapferer
    Kogan Page
    Buch
    Bezug 6-10
    Kapferer on Luxury addresses the No 1 challenge of all major luxury brands today: How can these brands pursue their growth yet remain luxury? How do you reconcile growth and rarity? Kapferer on Lux...
    144,98 €
    Alle Preise inkl. MwSt | Versandkostenfrei
    In den Warenkorb Zum Merkzettel
  10. The Luxury Strategy
    The Luxury Strategy
    Jean-Noel Kapferer
    Kogan Page Ltd
    Buch
    Bezug 6-10
    Deconstruct the marketing of the most successful luxury goods, brands and companies to reveal the unique and often paradoxical 'anti-laws' of successful luxury brand management, with this ground-br...
    56,87 €
    Alle Preise inkl. MwSt | Versandkostenfrei
    In den Warenkorb Zum Merkzettel
  11. Advances in Luxury Brand Management
    Advances in Luxury Brand Management
    Jean-Noël Kapferer
    Springer International Publishing, Springer International Publishing
    Buch
    Bezug 11-15
    Presenting some of the most significant researchon the modern understanding of luxury, this edited collection of articles from the Journal ofBrand Management explores the c...
    192,59 €
    Alle Preise inkl. MwSt | Versandkostenfrei
    In den Warenkorb Zum Merkzettel
  12. Advances in Luxury Brand Management
    Advances in Luxury Brand Management
    Jean-Noël Kapferer
    Springer International Publishing, Springer International Publishing
    Taschenbuch
    Bezug 11-15
    Presenting some of the most significant researchon the modern understanding of luxury, this edited collection of articles from the Journal ofBrand Management explores the c...
    192,59 €
    Alle Preise inkl. MwSt | Versandkostenfrei
    In den Warenkorb Zum Merkzettel
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