hugh pattinson

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  1. Innovation And Diffusion Of Software Technology
    Innovation And Diffusion Of Software Technology
    Hugh Pattinson
    Elsevier Science Ltd
    Buch
    Bezug 6-10
    Examines B2B decision making processes for software application development. This book provides DSA Models, event chronology maps, and cognitive maps for a more comprehensive analysis. It includes ...
    371,14 €
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  2. E-Novation for Competitive Advantage in Collaborative Globalization
    E-Novation for Competitive Advantage in Collaborative Globalization
    Hugh M. Pattinson
    Business Science Reference
    Buch
    Bezug 6-10
    The Web has metamorphosed into a powerful vehicle for the development and delivery of new, emergent products and services, creating vast implications for organizational strategies. E-Novation for C...
    214,17 €
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  3. Field Guide to Case Study Research in Business-to-Business Marketing and Purchasing
    Field Guide to Case Study Research in Business-to-Business Marketing and Purchasing
    Arch G. Woodside
    Emerald Group Publishing Limited
    Buch
    Bezug 11-15
    This new volume is a must for B2B scholars and executives.This volume is for readers who demand findings and modeling at the individual case level that are readily transferable and adaptable for ...
    226,60 €
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