howard r moskowitz

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  1. Concept Research in Food Product Design and Development
    Concept Research in Food Product Design and Development
    Howard R. Moskowitz
    Wiley
    Ebook
    Sofort lieferbar
    Concepts are critical for the development and marketing of productsand services. They constitute the blueprint for these products andservices, albeit at the level of consumers rather than at thetec...
    251,99 €
    Alle Preise inkl. MwSt
    In den Warenkorb Zum Merkzettel
  2. Sensory and Consumer Research in Food Product Design and Development
    Sensory and Consumer Research in Food Product Design and Development
    Howard R. Moskowitz
    Wiley
    Ebook
    Sofort lieferbar
    During the past thirty years, companies have recognized theconsumer as the key driver for business and product success. Thisrecognition has, in turn, generated its own drivers: sensoryanalysis and ...
    210,99 €
    Alle Preise inkl. MwSt
    In den Warenkorb Zum Merkzettel
  3. Food Texture
    Food Texture
    Howard R. Moskowitz
    Taylor & Francis eBooks
    Ebook
    Sofort lieferbar
    Food Texture is the first book to provide a broad overview of texture measurementfrom both the subjective (consumer) and objective (instrument) points of viewand to highlight the relation between o...
    394,99 €
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    In den Warenkorb Zum Merkzettel
  4. Applied Sensory Analy of Foods
    Applied Sensory Analy of Foods
    Howard R. Moskowitz
    Taylor & Francis eBooks
    Ebook
    Sofort lieferbar
    This book extends the analysis of perception of food qualities to the area of multivariate methods. It presents the field of sensory analysis and gives the reader first-hand descriptions of researc...
    71,99 €
    Alle Preise inkl. MwSt
    In den Warenkorb Zum Merkzettel
  5. Understanding the Marketing Exceptionality of Prestige Perfumes
    Understanding the Marketing Exceptionality of Prestige Perfumes
    Nithda Horoszko
    Taylor & Francis eBooks
    Ebook
    Sofort lieferbar
    Women have an affinity with the brand of perfume they wear. Despite huge marketing budgets, established brands' launches often fail, despite extensive marketing research and lavish resources. With ...
    30,99 €
    Alle Preise inkl. MwSt
    In den Warenkorb Zum Merkzettel
  6. Applied Sensory Analy of Foods
    Applied Sensory Analy of Foods
    Howard R. Moskowitz
    Taylor & Francis eBooks
    Ebook
    Sofort lieferbar
    This book extends the analysis of perception of food qualities to the area of multivariate methods. It presents the field of sensory analysis and gives the reader first-hand descriptions of researc...
    71,99 €
    Alle Preise inkl. MwSt
    In den Warenkorb Zum Merkzettel
  7. Understanding the Marketing Exceptionality of Prestige Perfumes
    Understanding the Marketing Exceptionality of Prestige Perfumes
    Nithda Horoszko
    Taylor & Francis eBooks
    Ebook
    Sofort lieferbar
    Women have an affinity with the brand of perfume they wear. Despite huge marketing budgets, established brands' launches often fail, despite extensive marketing research and lavish resources. With ...
    30,99 €
    Alle Preise inkl. MwSt
    In den Warenkorb Zum Merkzettel
  8. Food Texture
    Food Texture
    Howard R. Moskowitz
    Taylor & Francis eBooks
    Ebook
    Sofort lieferbar
    Food Texture is the first book to provide a broad overview of texture measurementfrom both the subjective (consumer) and objective (instrument) points of viewand to highlight the relation between o...
    394,99 €
    Alle Preise inkl. MwSt
    In den Warenkorb Zum Merkzettel
  9. Sensory and Consumer Research in Food Product Design and Development
    Sensory and Consumer Research in Food Product Design and Development
    Howard R. Moskowitz
    John Wiley & Sons
    Ebook
    Sofort lieferbar
    During the past thirty years, companies have recognized theconsumer as the key driver for business and product success. Thisrecognition has, in turn, generated its own drivers: sensoryanalysis and ...
    210,99 €
    Alle Preise inkl. MwSt
    In den Warenkorb Zum Merkzettel
  10. Viewpoints and Controversies in Sensory Science and Consumer Product Testing
    Viewpoints and Controversies in Sensory Science and Consumer Product Testing
    Howard R. Moskowitz
    Jossey-Bass
    Ebook
    Sofort lieferbar
    The authors skillfully present different approaches to the same problem and even different ways to look at the same type of data. If you have ever been stumped by a controversy in product assessmen...
    203,99 €
    Alle Preise inkl. MwSt
    In den Warenkorb Zum Merkzettel
  11. An Integrated Approach to New Food Product Development
    An Integrated Approach to New Food Product Development
    Howard R. Moskowitz
    Taylor & Francis eBooks
    Ebook
    Sofort lieferbar
    A blend of academic research and the experiences of seasoned practitioners, this book introduces The Success Equation based on the interrelationship of the key tasks critical to defining and execut...
    326,99 €
    Alle Preise inkl. MwSt
    In den Warenkorb Zum Merkzettel
  12. Consumer-based New Product Development for the Food Industry
    Consumer-based New Product Development for the Food Industry
    Sebastiano Porretta
    RSC
    Ebook
    Sofort lieferbar
    In food product development, as in all new product development, time is money. This is the first book that describes and explains food development from the point of view of the consumer rather than...
    170,99 €
    Alle Preise inkl. MwSt
    In den Warenkorb Zum Merkzettel
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