emmanuel mogaji

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  1. Emotional Appeals in Advertising Banking Services
    Emotional Appeals in Advertising Banking Services
    Emmanuel Mogaji
    Emerald Publishing Limited
    Ebook
    Sofort lieferbar
    Advertisements are considered as stimuli which consumers will respond to. Banks can develop emotionally appealing advertisements, but they are not guaranteed a positive emotional reaction. The unpr...
    37,99 €
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  2. Strategic Marketing of Higher Education in Africa
    Strategic Marketing of Higher Education in Africa
    Emmanuel Mogaji
    Taylor & Francis eBooks
    Ebook
    Sofort lieferbar
    Strategic Marketing of Higher Education in Africa explores higher education marketing themes along the lines of understanding higher education markets, university branding and international marketi...
    55,49 €
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  3. Understanding the Higher Education Market in Africa
    Understanding the Higher Education Market in Africa
    Emmanuel Mogaji
    Taylor & Francis eBooks
    Ebook
    Sofort lieferbar
    This book offers theoretical and practical insights into the marketing of higher education in Africa. It explores the key players, challenges and policies affecting higher education across the cont...
    56,99 €
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  4. Understanding the Higher Education Market in Africa
    Understanding the Higher Education Market in Africa
    Emmanuel Mogaji
    Taylor & Francis eBooks
    Ebook
    Sofort lieferbar
    This book offers theoretical and practical insights into the marketing of higher education in Africa. It explores the key players, challenges and policies affecting higher education across the cont...
    56,99 €
    Alle Preise inkl. MwSt
    In den Warenkorb Zum Merkzettel
  5. Higher Education Marketing in Africa
    Higher Education Marketing in Africa
    Emmanuel Mogaji
    Springer International Publishing
    Ebook
    Sofort lieferbar
    ¿Emmanuel Mogaji holds a Ph.D. in Marketing, and is a Lecturer in Advertising and Marketing Communications at the University of Greenwich, a Fellow of the Higher Education Academy (HEA) and a Certi...
    96,29 €
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  6. Introduction to Advertising
    Introduction to Advertising
    Emmanuel Mogaji
    Taylor & Francis eBooks
    Ebook
    Sofort lieferbar
    This book is an introductory roadmap to the advertising process. Advertising is explored as a creative communication message from a brand, created by advertising agencies and distributed across dif...
    66,49 €
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  7. Introduction to Advertising
    Introduction to Advertising
    Emmanuel Mogaji
    Taylor & Francis eBooks
    Ebook
    Sofort lieferbar
    This book is an introductory roadmap to the advertising process. Advertising is explored as a creative communication message from a brand, created by advertising agencies and distributed across dif...
    66,49 €
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    In den Warenkorb Zum Merkzettel
  8. Brand Management
    Brand Management
    Emmanuel Mogaji
    Springer Nature Switzerland
    Ebook
    Sofort lieferbar
    Branding is an increasingly important part of business strategy for all types of businesses, including start-ups, SMEs, NGOs, and large corporations. This textbook provides an introduction to brand...
    80,24 €
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  9. Green Marketing in Emerging Markets
    Green Marketing in Emerging Markets
    Chipo Mukonza
    Springer International Publishing
    Ebook
    Sofort lieferbar
    Green marketing has risen in prominence over recent years as corporations face calls to lower their carbon footprint, engage in socially responsible practices, and promote sustainable ways of condu...
    171,19 €
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  10. Green Marketing in Emerging Economies
    Green Marketing in Emerging Economies
    Emmanuel Mogaji
    Springer Nature Switzerland
    Ebook
    Sofort lieferbar
    Literature on green marketing continues to gain traction in the sustainability discourse, focusing on core subject areas such as green product development, green marketing strategy and green advert...
    171,19 €
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  11. Re-imagining Educational Futures in Developing Countries
    Re-imagining Educational Futures in Developing Countries
    Emmanuel Mogaji
    Springer International Publishing
    Ebook
    Sofort lieferbar
    This book explores the challenges and precarity of higher education post-pandemic, explicitly focusing on higher education in emerging countries. Looking beyond the pandemic, the editors and contri...
    85,59 €
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  12. Fashion Marketing in Emerging Economies Volume II
    Fashion Marketing in Emerging Economies Volume II
    Frederica Brooksworth
    Springer Nature Switzerland
    Ebook
    Sofort lieferbar
    ¿Frederica Brooksworth is an academic, researcher and strategist and a lecturer at the London College of Fashion. Brooksworth is also the Director of the Fashion Education Group and Founder of the ...
    171,19 €
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