elvira ismagilova

Grid   List

  1. Electronic Word of Mouth (eWOM) in the Marketing Context
    Electronic Word of Mouth (eWOM) in the Marketing Context
    Elvira Ismagilova
    Springer International Publishing
    Ebook
    Sofort lieferbar
    eWOM is an important marketing technique in brand communications, and it plays an important role in modern e-commerce. Marketers become extremely interested in enhancing the power of eWOM developin...
    58,84 €
    Alle Preise inkl. MwSt
    In den Warenkorb Zum Merkzettel
  2. Electronic Word of Mouth (eWOM) in the Marketing Context
    Electronic Word of Mouth (eWOM) in the Marketing Context
    Elvira Ismagilova
    Springer International Publishing, Springer International Publishing
    Taschenbuch
    Bezug 11-15
    This SpringerBrief offers a state of the art analysis of electronic word-of-mouth (eWOM) communications and its role in marketing. The book begins with an overview of traditional word-of-mouth (...
    58,84 €
    Alle Preise inkl. MwSt | Versandkostenfrei
    In den Warenkorb Zum Merkzettel
  1. 1
<%--for search--%>