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  1. MANAGING CUSTOMER VALUE
    MANAGING CUSTOMER VALUE
    Dilip Soman & Sara N-Marandi
    World Scientific
    Buch
    Bezug 11-15
    This book is written for students as well as employees of organizations who have some previous exposure to principles of marketing. Its main objectives are to introduce the key marketing principles...
    80,85 €
    Alle Preise inkl. MwSt | Versandkostenfrei
    In den Warenkorb Zum Merkzettel
  2. MANAGING CUSTOMER VALUE (2ND ED)
    MANAGING CUSTOMER VALUE (2ND ED)
    Dilip Soman & Sara N-Marandi
    World Scientific
    Buch
    Bezug 11-15
    How do you take an individual who has never done business with your organization and gradually transform them into the best possible customer? How do you decide how much to spend on various marketi...
    85,25 €
    Alle Preise inkl. MwSt | Versandkostenfrei
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  3. What Works, What Doesn’t (and When): Case Studies in Applied Behavioral Science (Behaviorally Informed Organizations)
    What Works, What Doesn’t (and When): Case Studies in Applied Behavioral Science (Behaviorally Informed Organizations)
    Dilip Soman
    University of Toronto Press
    Hardcover
    Verfügbar: 1
    Sofort lieferbar
    Mängelexemplar
    Using seventeen cases where researchers applied behavioral interventions in the field, this book identifies not only what works but also what does not work (and why).
    36,55 €
    Alle Preise inkl. MwSt | Versandkostenfrei
    Gebraucht - Sehr gut
    In den Warenkorb Zum Merkzettel
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