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  1. Ebook
    Sofort lieferbar
    What is the role of events in the marketing communication mix? What goals can be legitimately attributed to events? How to use events to deliver memorable experiences? How to measure event results ...
    18,99 €
    Alle Preise inkl. MwSt
  2. Ebook
    Sofort lieferbar
    The book examines how a variety of agents - religious institutions, spiritual leaders, marketers and consumers - interact and co-create spiritual meanings in a post-disenchanted society that has be...
    75,99 €
    Alle Preise inkl. MwSt
  3. Ebook
    Sofort lieferbar
    This book presents a radically innovative view on trade shows as knowledge-rich places, where firms learn through observation and interaction with other economic actors, and as enablers, rather tha...
    98,99 €
    Alle Preise inkl. MwSt
  4. Ebook
    Sofort lieferbar
    The book examines how a variety of agents - religious institutions, spiritual leaders, marketers and consumers - interact and co-create spiritual meanings in a post-disenchanted society that has be...
    75,99 €
    Alle Preise inkl. MwSt
  5. Buch
    Bezug 6-10
    The chapters in this volume are selected from the best papers presented at the 11th Annual Consumer Culture Theory Conference held in Lille, France in July 2016. They represent the cutting edge in ...
    214,06 €
    Alle Preise inkl. MwSt | Versandkostenfrei
  6. Taschenbuch
    Bezug 16-20
    This book sheds light on the consumption of spiritual products, services, experiences, and places through state-of-the-art studies by leading and emerging scholars in interpretive consumer resea...
    96,25 €
    Alle Preise inkl. MwSt | Versandkostenfrei
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