changzheng yang

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  1. Sharing Behavior of Brand Crisis Information on Social Media
    Sharing Behavior of Brand Crisis Information on Social Media
    Changzheng Yang
    Springer Nature Singapore
    Ebook
    Sofort lieferbar
    The important features of the book are reflected in accurate analysis of the autocorrelation, trend characteristics, periodic characteristics and cluster characteristics of the fluctuation of crisi...
    139,09 €
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  2. Sharing Behavior of Brand Crisis Information on Social Media
    Sharing Behavior of Brand Crisis Information on Social Media
    Changzheng Yang
    Springer Nature Singapore, Springer Nature Singapore
    Buch
    Bezug 11-15
    This book adopted 66 brand crisis events as research samples taking place from 2010 to 2016 on social media (Chinese Weibo), performs research on influence mechanism of brand-crisis information-...
    172,36 €
    Alle Preise inkl. MwSt | Versandkostenfrei
    In den Warenkorb Zum Merkzettel
  3. Sharing Behavior of Brand Crisis Information on Social Media
    Sharing Behavior of Brand Crisis Information on Social Media
    Changzheng Yang
    Springer Nature Singapore, Springer Nature Singapore
    Taschenbuch
    Bezug 11-15
    This book adopted 66 brand crisis events as research samples taking place from 2010 to 2016 on social media (Chinese Weibo), performs research on influence mechanism of brand-crisis information-...
    172,36 €
    Alle Preise inkl. MwSt | Versandkostenfrei
    In den Warenkorb Zum Merkzettel
  4. Evaluation Mechanism of Corporate Strategic Decision-making
    Evaluation Mechanism of Corporate Strategic Decision-making
    Changzheng Yang
    LAP LAMBERT Academic Publishing
    Taschenbuch
    Print on Demand
    On the basis of corporate strategy theory, the book constructed an evaluation model based on Fuzzy Comprehensive Evaluation integrating SPACE matrix, SWOT, Delphi and AHP, which contained their str...
    65,78 €
    Alle Preise inkl. MwSt | Versandkostenfrei
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