bang nguyen

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  1. Strategic Brand Management in Higher Education
    Strategic Brand Management in Higher Education
    Bang Nguyen
    Taylor & Francis eBooks
    Ebook
    Sofort lieferbar
    This book is unique in providing a composite overview of strategy, planning and measurement informed by ground-breaking research and the experiences of academics. It combines theoretical and method...
    56,99 €
    Alle Preise inkl. MwSt
    In den Warenkorb Zum Merkzettel
  2. Corporate Governance
    Corporate Governance
    Sabri Boubaker
    Springer Berlin Heidelberg
    Ebook
    Sofort lieferbar
    This book highlights the recent developments and new trends in corporate governance. The eighteen chapters, written by leading academics and experts, can assist corporate executives, governance bod...
    96,29 €
    Alle Preise inkl. MwSt
    In den Warenkorb Zum Merkzettel
  3. The Dark Side of CRM
    The Dark Side of CRM
    Bang Nguyen
    Taylor & Francis eBooks
    Ebook
    Sofort lieferbar
    The Dark Side of CRM is essential reading for students, researchers and practitioners interested in managing customers, relationship marketing and CRM, as well as social media and marketing strategy.
    71,99 €
    Alle Preise inkl. MwSt
    In den Warenkorb Zum Merkzettel
  4. Ethical and Social Marketing in Asia
    Ethical and Social Marketing in Asia
    Bang Nguyen
    Elsevier Science & Techn.
    Ebook
    Sofort lieferbar
    There is a growing interest in firms' adoption of ethical and social marketing approaches among academics and practitioners alike. Ethical Marketing is the application of ethics into the marketing ...
    101,00 €
    Alle Preise inkl. MwSt
    In den Warenkorb Zum Merkzettel
  5. Internet Retailing and Future Perspectives
    Internet Retailing and Future Perspectives
    Eleonora Pantano
    Taylor & Francis eBooks
    Ebook
    Sofort lieferbar
    With accessibly written features such as key learning points, questions, think points and further reading, Internet Retailing and Future Perspectives is ideal for anyone using, studying or research...
    98,99 €
    Alle Preise inkl. MwSt
    In den Warenkorb Zum Merkzettel
  6. Strategic Brand Management in Higher Education
    Strategic Brand Management in Higher Education
    Bang Nguyen
    Taylor & Francis eBooks
    Ebook
    Sofort lieferbar
    This book is unique in providing a composite overview of strategy, planning and measurement informed by ground-breaking research and the experiences of academics. It combines theoretical and method...
    56,99 €
    Alle Preise inkl. MwSt
    In den Warenkorb Zum Merkzettel
  7. Services Marketing Cases in Emerging Markets
    Services Marketing Cases in Emerging Markets
    Sanjit Kumar Roy
    Springer International Publishing
    Ebook
    Sofort lieferbar
    This casebook provides students and academics in business management and marketing with a collection of case studies on services marketing and service operations in emerging economies. It explores ...
    74,89 €
    Alle Preise inkl. MwSt
    In den Warenkorb Zum Merkzettel
  8. Asia Branding
    Asia Branding
    Bang Nguyen
    Bloomsbury eBooks UK
    Ebook
    Sofort lieferbar
    This core adoptable textbook provides a comprehensive treatment of branding in Asia, focusing on a wide range of key Asian countries including China, India, Japan, South Korea and members of ASEAN....
    68,49 €
    Alle Preise inkl. MwSt
    In den Warenkorb Zum Merkzettel
  9. Emerald Handbook of Multi-Stakeholder Communication
    Emerald Handbook of Multi-Stakeholder Communication
    Pantea Foroudi
    Emerald Publishing Limited
    Ebook
    Sofort lieferbar
    Even before the outbreak of COVID-19, scholars and marketers alike were paying increased attention to the complex array of stakeholders that corporations need to address to maintain a strong brand,...
    186,99 €
    Alle Preise inkl. MwSt
    In den Warenkorb Zum Merkzettel
  10. Emerald Handbook of Multi-Stakeholder Communication
    Emerald Handbook of Multi-Stakeholder Communication
    Pantea Foroudi
    Emerald Publishing Limited
    Ebook
    Sofort lieferbar
    Even before the outbreak of COVID-19, scholars and marketers alike were paying increased attention to the complex array of stakeholders that corporations need to address to maintain a strong brand,...
    186,99 €
    Alle Preise inkl. MwSt
    In den Warenkorb Zum Merkzettel
  11. Corporate Governance
    Corporate Governance
    Sabri Boubaker
    Springer Berlin Heidelberg, Springer Berlin Heidelberg
    Buch
    Bezug 11-15
    The current crisis has rocked the financial system worldwide and has cast doubt on the effectiveness of the existing regulatory regime. Thousands of firms have gone bankrupt and many financial i...
    106,99 €
    Alle Preise inkl. MwSt | Versandkostenfrei
    In den Warenkorb Zum Merkzettel
  12. Ethical and Social Marketing in Asia
    Ethical and Social Marketing in Asia
    Bang Nguyen
    Elsevier Science & Technology, Chandos Publishing
    Buch
    Bezug 11-15
    There is a growing interest in firms' adoption of ethical and social marketing approaches among academics and practitioners alike. Ethical Marketing is the application of ethics into the marketi...
    118,69 €
    Alle Preise inkl. MwSt | Versandkostenfrei
    In den Warenkorb Zum Merkzettel
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