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  1. Ebook
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    Relationships of individual and groups among three-plus firms represent the cornerstone concept in business-to-business (B2B) contexts. The three-plus firms include manufacturer-supplier to manufac...
    138,99 €
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  2. Ebook
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    This book covers theory and practice of competency and incompetency training. 'Incompetency training' includes formal and informal instruction that consciously (purposively) or unconsciously impart...
    96,29 €
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  3. Ebook
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    This book takes the reader beyond net effects and main and interaction effects thinking and methods. Complexity theory includes the tenet that recipes are more important than ingredients-any one an...
    128,39 €
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  4. Ebook
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    "e;Luxury Fashion and Culture"e; focuses on the study of how humans use high quality, highly pleasurable, and frequently rare products, services, and experiences to distinguish to themselve...
    112,99 €
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  5. Ebook
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    Case Study Research: Core Skills in Using 15 Genres examines the processes involved in conducting case research in a number of genres including participant observation, fuzzy set social science, sy...
    73,49 €
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  6. Ebook
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    The authors propose that complexity theory holds great promise in improving understanding of guests' evaluations of their service experiences. Volume 9 provides answers to the following and additio...
    111,99 €
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  7. Ebook
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    This accessible field guide covers practical steps and contributes to behavioral theory by reporting intricate details on the strategies implemented by business-to-business firms within an inter-fi...
    121,99 €
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  8. Ebook
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    Market-Driven Thinking provides a useful mental model and tools for learning about how executives and customers think within marketplace contexts. When the need to learn about how executives and cu...
    91,99 €
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  9. Ebook
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    For decades, scholars have bemoaned the low relevancy and impact of most research in the leading journals in business, management, and marketing. The majority of the research that gets published, p...
    45,49 €
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  10. Ebook
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    Where do brilliant executive wisdom and actions come from? Making Tough Decisions Well and Badly (MTDWB) assesses the literature that examines executives' conscious and non-conscious actions in d...
    100,99 €
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  11. Ebook
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    To clarify their own thinking, gain confirmation, and plan, customers tell stories about their interactions with sales and service associates. These stories are told often via blog sites, social-me...
    110,99 €
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  12. Ebook
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    This volume in the series has big objectives: describe the bad science practices now in use in most studies in business-to-business marketing strategy and describe a true paradigm shift to good sci...
    124,99 €
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