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  1. The Strategy of Global Branding and Brand Equity
    The Strategy of Global Branding and Brand Equity
    Alvin Lee
    Taylor & Francis eBooks
    Ebook
    Sofort lieferbar
    This book is the first to provide a prospective method that does not have to rely on a brand's past performance to predict consumer choice. This innovative method predicts consumers' loyalty and ch...
    98,99 €
    Alle Preise inkl. MwSt
    In den Warenkorb Zum Merkzettel
  2. The Strategy of Global Branding and Brand Equity
    The Strategy of Global Branding and Brand Equity
    Alvin Lee
    Taylor & Francis eBooks
    Ebook
    Sofort lieferbar
    This book is the first to provide a prospective method that does not have to rely on a brand's past performance to predict consumer choice. This innovative method predicts consumers' loyalty and ch...
    98,99 €
    Alle Preise inkl. MwSt
    In den Warenkorb Zum Merkzettel
  3. Services - SERVICES 2018
    Services - SERVICES 2018
    Alvin Yang
    Springer International Publishing
    Ebook
    Sofort lieferbar
    The 10 full papers and 3 short papers presented were carefully reviewed and selected from 22 submissions. The papers cover topics in the field of software foundations and applications with a focus ...
    53,49 €
    Alle Preise inkl. MwSt
    In den Warenkorb Zum Merkzettel
  4. The Strategy of Global Branding and Brand Equity
    The Strategy of Global Branding and Brand Equity
    Alvin Lee
    Routledge
    Buch
    Bezug 11-15
    Why does a customer choose one brand over another? What are the factors which would make an individual more inclined to choose your brand?This book offers a way to predict which brand a buyer will ...
    256,52 €
    Alle Preise inkl. MwSt | Versandkostenfrei
    In den Warenkorb Zum Merkzettel
  5. Services - SERVICES 2018
    Services - SERVICES 2018
    Alvin Yang
    Springer International Publishing, Springer Nature Switzerland
    Taschenbuch
    Bezug 11-15
    This book constitutes the refereed proceedings of the 14th World Congress on Services, SERVICES 2018, held as part of the Services Conference Federation, SCF 2018, in Seattle, USA, in June 2018....
    53,49 €
    Alle Preise inkl. MwSt | Versandkostenfrei
    In den Warenkorb Zum Merkzettel
  6. The Strategy of Global Branding and Brand Equity
    The Strategy of Global Branding and Brand Equity
    Alvin Lee
    Routledge
    Taschenbuch
    Bezug 16-20
    Why does a customer choose one brand over another? What are the factors which would make an individual more inclined to choose your brand?This book offers a way to predict which br...
    125,29 €
    Alle Preise inkl. MwSt | Versandkostenfrei
    In den Warenkorb Zum Merkzettel
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