allan j kimmel

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  1. Ethical Issues in Behavioral Research
    Ethical Issues in Behavioral Research
    Allan J. Kimmel
    Wiley
    Ebook
    Sofort lieferbar
    With concerns rising over the ethical dimensions of behavioralresearch and the developments in ethical codification and theresearch review process, Ethical Issues in BehavioralResearch looks at the...
    54,99 €
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  2. Rumors and Rumor Control
    Rumors and Rumor Control
    Allan J. Kimmel
    Taylor & Francis eBooks
    Ebook
    Sofort lieferbar
    Vol sheds light on rumor phenomenon by integrating approaches from behavioral science, marketing & comm., & offers strategies for preventing & neutralizing rumors in business. For students scholars...
    76,99 €
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  3. Psychological Foundations of Marketing
    Psychological Foundations of Marketing
    Allan Kimmel
    Taylor & Francis eBooks
    Ebook
    Sofort lieferbar
    This is the only textbook to provide an applied, critical introduction to the role of psychology in marketing, branding and consumer behavior. Addressing issues of motivation, perception and decisi...
    56,99 €
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  4. People and Products
    People and Products
    Allan J. Kimmel
    Taylor & Francis eBooks
    Ebook
    Sofort lieferbar
    By examining the interface between consumer behaviour and new product development, People and Products: Consumer Behaviour and Product Design demonstrates the ways in which consumers contribute to ...
    48,49 €
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  5. Psychological Foundations of Marketing
    Psychological Foundations of Marketing
    Allan Kimmel
    Taylor & Francis eBooks
    Ebook
    Sofort lieferbar
    This is the only textbook to provide an applied, critical introduction to the role of psychology in marketing, branding and consumer behavior. Addressing issues of motivation, perception and decisi...
    56,99 €
    Alle Preise inkl. MwSt
    In den Warenkorb Zum Merkzettel
  6. Word of Mouth and Social Media
    Word of Mouth and Social Media
    Allan J. Kimmel
    Taylor & Francis eBooks
    Ebook
    Sofort lieferbar
    This collection examines a key new development in the contemporary marketing landscape, the relationship between the informal exchange of information and advice among consumers - known as word of m...
    52,99 €
    Alle Preise inkl. MwSt
    In den Warenkorb Zum Merkzettel
  7. People and Products
    People and Products
    Allan J. Kimmel
    Taylor & Francis eBooks
    Ebook
    Sofort lieferbar
    By examining the interface between consumer behaviour and new product development, People and Products: Consumer Behaviour and Product Design demonstrates the ways in which consumers contribute to ...
    48,49 €
    Alle Preise inkl. MwSt
    In den Warenkorb Zum Merkzettel
  8. Rumors and Rumor Control
    Rumors and Rumor Control
    Allan J. Kimmel
    Taylor & Francis eBooks
    Ebook
    Sofort lieferbar
    Vol sheds light on rumor phenomenon by integrating approaches from behavioral science, marketing & comm., & offers strategies for preventing & neutralizing rumors in business. For students scholars...
    76,99 €
    Alle Preise inkl. MwSt
    In den Warenkorb Zum Merkzettel
  9. Word of Mouth and Social Media
    Word of Mouth and Social Media
    Allan J. Kimmel
    Taylor & Francis eBooks
    Ebook
    Sofort lieferbar
    This collection examines a key new development in the contemporary marketing landscape, the relationship between the informal exchange of information and advice among consumers - known as word of m...
    52,99 €
    Alle Preise inkl. MwSt
    In den Warenkorb Zum Merkzettel
  10. Marketing Communication
    Marketing Communication
    Allan J. Kimmel
    OUP Oxford
    Taschenbuch
    Bezug 6-10
    Marketing Communication: New Approaches, Technologies, and Styles brings together leading authorities from both academia and the marketing industry to provide a comprehensive overview and ...
    73,26 €
    Alle Preise inkl. MwSt | Versandkostenfrei
    In den Warenkorb Zum Merkzettel
  11. People and Products
    People and Products
    Allan J. Kimmel
    Routledge
    Taschenbuch
    Bezug 11-15
    By examining the interface between consumer behaviour and new product development, People and Products: Consumer Behaviour and Product Design demonstrates the ways in which consumers contribute to ...
    70,51 €
    Alle Preise inkl. MwSt | Versandkostenfrei
    In den Warenkorb Zum Merkzettel
  12. Rumors and Rumor Control
    Rumors and Rumor Control
    Allan J. Kimmel
    Routledge
    Taschenbuch
    Bezug 16-20
    This book offers a thorough examination of rumors and proposes strategies for organizations to use in combatting rumors that occur both internally and externally. Author Allan J. Kimmel explores th...
    96,14 €
    Alle Preise inkl. MwSt | Versandkostenfrei
    In den Warenkorb Zum Merkzettel
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