albert n greco

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  1. Media Economics
    Media Economics
    Alison Alexander
    Taylor & Francis eBooks
    Ebook
    Sofort lieferbar
    This thoroughly updated third edition focuses on the primary concerns of media economics, the techniques of economic and business analysis, and the overall characteristics of the media environment;...
    76,99 €
    Alle Preise inkl. MwSt
    In den Warenkorb Zum Merkzettel
  2. The Book Publishing Industry
    The Book Publishing Industry
    Albert N. Greco
    Taylor & Francis eBooks
    Ebook
    Sofort lieferbar
    This volume provides an innovative and detailed overview of the book publishing industry, including details about the business processes in editorial, marketing and production. The work explores th...
    89,49 €
    Alle Preise inkl. MwSt
    In den Warenkorb Zum Merkzettel
  3. The Book Publishing Industry
    The Book Publishing Industry
    Albert N. Greco
    Taylor & Francis eBooks
    Ebook
    Sofort lieferbar
    This volume provides an innovative and detailed overview of the book publishing industry, including details about the business processes in editorial, marketing and production. The work explores th...
    89,49 €
    Alle Preise inkl. MwSt
    In den Warenkorb Zum Merkzettel
  4. Media Economics
    Media Economics
    Alison Alexander
    Taylor & Francis eBooks
    Ebook
    Sofort lieferbar
    This thoroughly updated third edition focuses on the primary concerns of media economics, the techniques of economic and business analysis, and the overall characteristics of the media environment;...
    76,99 €
    Alle Preise inkl. MwSt
    In den Warenkorb Zum Merkzettel
  5. The Economics of the Publishing and Information Industries
    The Economics of the Publishing and Information Industries
    Albert N. Greco
    Taylor & Francis eBooks
    Ebook
    Sofort lieferbar
    The Entertainment Industries provides readers with a substantive analysis and detailed overview of the diverse entertainment industries in the U.S.; foreign markets and export issues will also be a...
    84,49 €
    Alle Preise inkl. MwSt
    In den Warenkorb Zum Merkzettel
  6. The Growth of the Scholarly Publishing Industry in the U.S.
    The Growth of the Scholarly Publishing Industry in the U.S.
    Albert N. Greco
    Springer International Publishing
    Ebook
    Sofort lieferbar
    This book analyzes the dynamic growth of the U.S. scholarly publishing industry in the United States during 1939-1946, a critical period in the business history of scholarly publications in STM and...
    58,84 €
    Alle Preise inkl. MwSt
    In den Warenkorb Zum Merkzettel
  7. The Economics of the Publishing and Information Industries
    The Economics of the Publishing and Information Industries
    Albert N. Greco
    Taylor & Francis eBooks
    Ebook
    Sofort lieferbar
    The Entertainment Industries provides readers with a substantive analysis and detailed overview of the diverse entertainment industries in the U.S.; foreign markets and export issues will also be a...
    85,49 €
    Alle Preise inkl. MwSt
    In den Warenkorb Zum Merkzettel
  8. The Business of Scholarly Publishing
    The Business of Scholarly Publishing
    Albert N. Greco
    OUP eBook
    Ebook
    Sofort lieferbar
    The financial, technological, and institutional challenges facing scholarly presses are more critical now than they have ever been. Sales channels have narrowed, costs have risen, and technological...
    32,49 €
    Alle Preise inkl. MwSt
    In den Warenkorb Zum Merkzettel
  9. The Business of Scholarly Publishing
    The Business of Scholarly Publishing
    Albert N. Greco
    OUP eBook
    Ebook
    Sofort lieferbar
    The financial, technological, and institutional challenges facing scholarly presses are more critical now than they have ever been. Sales channels have narrowed, costs have risen, and technological...
    32,49 €
    Alle Preise inkl. MwSt
    In den Warenkorb Zum Merkzettel
  10. The Marketing of World War II in the US, 1939-1946
    The Marketing of World War II in the US, 1939-1946
    Albert N. Greco
    Springer International Publishing
    Ebook
    Sofort lieferbar
    From the late 1930s until December 7, 1941, isolationism and an antipathy toward war in Europe were strong political currents in the US. However, once the US entered World War II, the entire appara...
    58,84 €
    Alle Preise inkl. MwSt
    In den Warenkorb Zum Merkzettel
  11. The College Textbook Publishing Industry in the U.S. 2000-2022
    The College Textbook Publishing Industry in the U.S. 2000-2022
    Albert N. Greco
    Springer International Publishing
    Ebook
    Sofort lieferbar
    This book explores the college textbook publishing industry, from its inception in medieval universities, through the late 20th century, to the present day which has led to an existential crisis fo...
    42,79 €
    Alle Preise inkl. MwSt
    In den Warenkorb Zum Merkzettel
  12. The Strategic Marketing of Science, Technology, and Medical Journals
    The Strategic Marketing of Science, Technology, and Medical Journals
    Albert N. Greco
    Springer International Publishing
    Ebook
    Sofort lieferbar
    This book analyzes the various economic and marketing strategies utilized by the five major STM commercial scholarly journal publishers since 2000. This period has witnessed tremendous economic, ma...
    48,14 €
    Alle Preise inkl. MwSt
    In den Warenkorb Zum Merkzettel
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