alain ferrand

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  1. Ebook
    Sofort lieferbar
    Drawing on both academic expertise and real life case studies, this book describes how to use relationship marketing in sports organisations. Its comprehensive and instructive approach makes it an ...
    70,49 €
    Alle Preise inkl. MwSt
  2. Ebook
    Sofort lieferbar
    The driving force behind the rise of the modern Olympics has been the Olympic marketing programme, which has acted as a catalyst for cooperation between stakeholders and driven the promotion, finan...
    62,49 €
    Alle Preise inkl. MwSt
  3. Ebook
    Sofort lieferbar
    Illustrated throughout with sport specific case studies this book presents a wide range of perspectives on sports sponsorship. A unique quality is its clear guide to the legal issues associated wit...
    112,99 €
    Alle Preise inkl. MwSt
  4. Ebook
    Sofort lieferbar
    The driving force behind the rise of the modern Olympics has been the Olympic marketing programme, which has acted as a catalyst for cooperation between stakeholders and driven the promotion, finan...
    62,49 €
    Alle Preise inkl. MwSt
  5. Ebook
    Sofort lieferbar
    Illustrated throughout with sport specific case studies this book presents a wide range of perspectives on sports sponsorship. A unique quality is its clear guide to the legal issues associated wit...
    112,99 €
    Alle Preise inkl. MwSt
  6. Ebook
    Sofort lieferbar
    Drawing on both academic expertise and real life case studies, this book describes how to use relationship marketing in sports organisations. Its comprehensive and instructive approach makes it an ...
    70,49 €
    Alle Preise inkl. MwSt
  7. Ebook
    Sofort lieferbar
    Barcelona 92: A Legacy Case Study examines the effects of the organisation of Barcelona's Olympic Games in 1992. Divided into five compelling chapters, the authors discuss issues concerning the def...
    53,49 €
    Alle Preise inkl. MwSt
  8. Ebook
    Sofort lieferbar
    El deporte y el sponsoring se relacionan en un sistema complejo en el que interaccionan poseedores de derechos, organizadores de eventos, organizaciones deportivas, deportistas, patrocinadores, med...
    11,99 €
    Alle Preise inkl. MwSt
  9. Ebook
    Sofort lieferbar
    El marketing, además de un método, es una actitud, una ventana abierta hacia el contexto y el mercado que permite desarrollar recursos y competencias específicos del sector del fitness para adquiri...
    8,99 €
    Alle Preise inkl. MwSt
  10. Buch
    Bezug 11-15
    The Olympic Games have become the definitive sports event, with an unparalleled global reach and a remarkably diverse constituency of stakeholders, from the IOC and International Federations to ath...
    268,73 €
    Alle Preise inkl. MwSt | Versandkostenfrei
  11. Buch
    Bezug 11-15
    Marketing and the world of sport overlap in two main ways: in the marketing of sports related products and services, and in the use of sports events to market a broader range of products and servic...
    305,80 €
    Alle Preise inkl. MwSt | Versandkostenfrei
  12. Buch
    Bezug 11-15
    Barcelona 92: A Legacy Case Study examines the effects of the organisation of Barcelona's Olympic Games in 1992. Divided into five compelling chapters, the authors discuss issues concerning the def...
    64,23 €
    Alle Preise inkl. MwSt | Versandkostenfrei
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