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Think, Play, Do: Technology, Innovation, and Organization

Think, Play, Do: Technology, Innovation, and Organization

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1. Innovation Technology; 2. Understanding Innovation; 3. Using Innovation Technology: Procter & Gamble and Arup; 4. 'Think'; 5. 'Play'; 6. 'Do'; 7. The Strategic Management of Innovation; 8. A New Innovation Process; Appendix: Research Method
The innovation process is the most important of all business processes. Innovation is the means by which value is constructed and efficiencies are created. It is the source of sustainable competitive advantage. This book shows how the innovation process is changing profoundly.

Part of the change results from the application of new technologies to the innovation process itself. A new category of technology has emerged which we call 'innovation technology'. This includes simulation and modelling, visualization, and rapid prototyping technologies. When used effectively, innovation technology makes the innovation process more economical and ameliorates some of its uncertainties.

These technological changes are accompanied by changing organization structures and skills requirements. The technologies are used in fast moving, creative environments and are suited to project-based organization. They also require the development of new 'craft' skills to realize the possibilities created by the new 'code'.

The book outlines a new way of thinking about innovation. Traditional definitions of 'research', 'development' and 'engineering', imply a progressive linearity which doesn't exist in reality. They are also associated with organizational departments, which are breaking down where once they existed, and are in any case non-existent in the vast majority of firms. They also fail to capture the central importance of design in innovation. We propose a new schema for the innovation process: Think,
Play, Do. Innovation requires creating new ideas and thinking about new options, playing with them to see if they are practical, economical and marketable, and then doing: making the innovation real. This new schema captures the emerging innovation process using a more contemporary idiom.

The book reports in-depth studies from a number of companies and sectors. Major case studies of Procter and Gamble and Arup Partners are presented. It reports on the use of innovation technology in a range of other companies and organizations, from pharmaceuticals in GSK, to engineering design in Ricardo engineering , and welding in TWI. We describe how innovation technology is used in traditional industries, such as in mining, and in public projects, such as the development of London's traffic
congestion charge and the stabilization of the leaning tower of Pisa.

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    Business / Economics / Finance; BUSINESS & ECONOMICS / Management Science; BUSINESS & ECONOMICS / Structural Adjustment


Autor: Mark Dodgson
ISBN-13: 9780199268085
ISBN: 0199268088
Einband: Buch
Seiten: 280
Gewicht: 562 g
Format: 234x156x18 mm
Sprache: Englisch
Autor: Mark Dodgson, David Gann, Ammon Salter
Ammon Salter is Senior Lecturer in Technology and Innovation Management at the Tanaka Business School, Imperial College London. He is the author of several reports and articles on the sources and determinants of innovation. He was the author of the CVCP/HEFCE Report on 'Talent, Not Technology', exploring the relationship between publicly funded research and innovation in the UK. He has worked for HM Treasury on a report on the economic benefits of basic research, andwas the co-author of the Russell Group of Universities report 'Measuring and Mapping Third Stream Activities'. He is currently a member of the DTI's Project Board for the development of the 4th UK Innovation Survey.

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Autor: Mark Dodgson
ISBN-13:: 9780199268085
ISBN: 0199268088
Erscheinungsjahr: 01.07.2005
Gewicht: 562g
Seiten: 280
Sprache: Englisch
Auflage New
Sonstiges: Buch, 234x156x18 mm