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  1. Putting Artificial Intelligence to Work: Evaluating & Implementing Business Applications: Evaluating and Implementing Business Applications

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    Putting Artificial Intelligence to Work: Evaluating & Implementing Business Applications: Evaluating and Implementing Business Applications
    8,32 €
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  2. Physical Methods of Chemistry Volume 1: Electrochemical Methods Pt. IIB (Techniques of Chemistry)

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    Physical Methods of Chemistry Volume 1: Electrochemical Methods Pt. IIB (Techniques of Chemistry)
    8,26 €
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  3. Differentiate or Die

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    Will ein Unternehmen heute am Markt überleben, so muss es in der Lage sein, seine Produkte und Di...

    Will ein Unternehmen heute am Markt überleben, so muss es in der Lage sein, seine Produkte und Dienstleistungen gegenüber denen der Konkurrenz entsprechend zu differenzieren. Denn heute ist es einfach, die oft nur minimalen Produktunterschiede ganz schnell zu kopieren. Marketing-Guru Jack Trout betont, dass Unternehmen häufig nicht in der Lage sind, das stärkste emotionale und ganz besondere Attribut zu erkennen, das sie auszeichnet. Dadurch entstehen Defizite bei der Umsetzung einer einheitlichen Unternehmensstrategie. Differenzierung darf man aber nicht mit Branding gleichsetzen - Differenzierung ist das Wesentliche, worum es beim Branding geht. Die Autoren untersuchen verschiedene Beispiele erfolgreicher Differenzierungverfahren, die auf zentralen Ideen basieren, wie Tradition, Erbe, Marktführerschaft und als Erster die unbewussten Gefühle der Verbraucher erkennen. Dann erläutern sie, wie man die gewonnenen Informationen einsetzt, um erfolgreiche Produkte zu schaffen.
    19,90 €
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  4. Diagnosis and Treatment of Mental Disorders Across the Lifespan

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    This clinical diagnostic training manual and essential reference employs a lifespan approach to p...

    This clinical diagnostic training manual and essential reference employs a lifespan approach to psychopathology. An accessible and comprehensive reference for both students and professionals, this guidebook emphasizes the development and application of clinical diagnosis and treatment skills.
    105,00 €
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  5. Historic Preservation Technology

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    This essential reference on the practical techniques for rehabilitating old buildings supplies th...

    This essential reference on the practical techniques for rehabilitating old buildings supplies the novice with all of the technical information they need to plan and execute a restoration project.
    65,90 €
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  6. Infertility (Gynecology in Practice)
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    Infertility (Gynecology in Practice)

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    Help your patients through the maze of infertility treatments
    Infertility is suffered by around 1...

    Help your patients through the maze of infertility treatments
    Infertility is suffered by around 1 in 7 couples and can be a source of confusion for both partners, providing high stress on relationships. 25% of cases are explained through male infertility, 50% through female infertility, whilst 25% are generally unexplained. The possible causes and solutions are many and complex.
    Infertility, one of the first in the new Gynecology in Practice series, assists gynecologists and family practitioners to better care for their patients who have trouble conceiving. The authors provide a strong focus on effective diagnosis and management. Following a review of the factors that affect fertility, Infertility takes a practical approach to:
    Evaluation of fertility
    Management and treatment
    Complications
    Pre-implantation screening
    Fertility preservation
    Gynecology in Practice
    The Gynecology in Practice series provides clinical 'in the office' or 'at the bedside' guides to effective patient care for gynecologists. The tone is practical, not academic, with authors offering guidance on what might be done and what should be avoided. The books are informed by evidence-based practice and feature:
    Algorithms and guidelines where they are appropriate
    ''Tips and Tricks' boxes - hints on improving outcomes
    'Caution' warning boxes - hints on avoiding complications
    'Science Revisited' - quick reminder of the basic science principles
    Summaries of key evidence and suggestions for further reading

    Unser bisheriger Preis:ORGPRICE: 58,07 €

    Jetzt 48,53 €
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  7. A Handbook of Middle English Studies: (Critical Theory Handbooks)

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    A Handbook to Middle English Studies presents a series of original essays from leading literary s...

    A Handbook to Middle English Studies presents a series of original essays from leading literary scholars that explore the relationship between critical theory and late medieval literature.
    Includes 26 new essays by leading scholars of late medieval literature
    Sets the new standard for an introduction to the study of late medieval literature
    Showcases the most current cutting-edge theoretical research
    Demonstrates a range of approaches to late medieval literature
    Brings together critical theory and medieval literature
    129,95 €
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  8. Personal Financial Planning for Divorce: Real-World Strategy for Success

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    This book contains all the guidelines for minimizing damage throughout the difficult process of d...

    This book contains all the guidelines for minimizing damage throughout the difficult process of divorce. It includes strategies necessary to safeguard assets in advance of filing, how to cope with issues beyond one's control, and how to effectively plan going forward after the divorce. The book includes examples of how not to handle the divorce process and how these issues should be handled, including checklists, planning charts, forms and tables. It provides a turnkey approach towards planning for divorce.
    64,20 €
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  9. International Economics

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    International Economics
    7,65 €
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  10. Biomedical Mass Transport and Chemical Reaction: Physicochemical Principles and Mathematical Modeling

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    Teaches the fundamentals of mass transport with a unique approach emphasizing engineering princip...

    Teaches the fundamentals of mass transport with a unique approach emphasizing engineering principles in a biomedical environment
    139,00 €
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