simon kingsnorth

Grid   List

  1. Digital Marketing Strategy
    -32 %

    Digital Marketing Strategy

    Taschenbuch
    Sofort lieferbar

    The modern marketer needs to learn how to employ strategic thinking alongside the use of digital ...

    The modern marketer needs to learn how to employ strategic thinking alongside the use of digital media to deliver measurable and accountable business success. Digital Marketing Strategy covers the essential elements of achieving exactly this by guiding you through every step of creating your perfect digital marketing strategy. It contains analysis of the essential techniques and platforms of digital marketing including social media, content marketing, SEO, user experience, personalization, display advertising and CRM, as well as the broader aspects of implementation including planning, integration with overall company aims and presenting to decision makers.Simon Kingsnorth brings digital marketing strategy to life through best practice case studies, illustrations, checklists and summaries, to give you insightful and practical guidance. Rather than presenting a restrictive 'one size fits all' model, this book gives you the tools to tailor-make your own strategy according to your unique business needs and demonstrates how an integrated and holistic approach to marketing leads to greater success.

    Unser bisheriger Preis:ORGPRICE: 46,95 €

    Jetzt 32,12 €
    Alle Preise inkl. MwSt |ggf. zzgl. Versand
  2. Digital Marketing Strategy: An Integrated Approach to Online Marketing
    -29 %

    Digital Marketing Strategy: An Integrated Approach to Online Marketing

    Buch
    Besorgungstitel

    Effectively select, align and manage digital channels and operations using this second edition of...

    Effectively select, align and manage digital channels and operations using this second edition of the bestselling guide, Digital Marketing Strategy. This accessible, step-by-step framework enables the planning, integration and measurement of each digital platform and technique, all tailored to achieve overarching business objectives. Ranging from social media, SEO, content marketing and user experience, to customer loyalty, automation and personalization, this edition features cutting edge updates on marketing automation, messaging and email, online and offline integration, the power of technologies such as AI, plus new data protection and privacy strategies. Accompanied by downloadable templates and resources, Digital Marketing Strategy is an ideal road map for any marketer to streamline a digital marketing strategy for measurable, optimized results. Online resources include practical implementation guides spanning SEO, paid-search, email, lead-generation and more, as well as group activities, which will be regularly updated to equip readers as digital marketing continues to evolve.

    Unser bisheriger Preis:ORGPRICE: 174,95 €

    Jetzt 124,18 €
    Alle Preise inkl. MwSt |ggf. zzgl. Versand
  3. The Wake
    -17 %

    The Wake

    Audio-CD
    Besorgungstitel
    The Wake

    Unser bisheriger Preis:ORGPRICE: 50,95 €

    Jetzt 42,19 €
    Alle Preise inkl. MwSt |ggf. zzgl. Versand
  4. Beast
    -15 %

    Beast

    Audio-CD
    Besorgungstitel
    Beast

    Unser bisheriger Preis:ORGPRICE: 43,95 €

    Jetzt 37,50 €
    Alle Preise inkl. MwSt |ggf. zzgl. Versand
  5. The Wake
    -20 %

    The Wake

    sonst. Medien
    Besorgungstitel
    The Wake

    Unser bisheriger Preis:ORGPRICE: 37,95 €

    Jetzt 30,46 €
    Alle Preise inkl. MwSt |ggf. zzgl. Versand
  6. Beast

    sonst. Medien
    Besorgungstitel
    Beast
  7. Dijital Pazarlama Stratejisi
    -12 %

    Dijital Pazarlama Stratejisi

    Taschenbuch
    Besorgungstitel

    Modern pazarlamacinin ölcülebilir ve hesap verilebilir isletme basarisi icin dijital medya ile st...

    Modern pazarlamacinin ölcülebilir ve hesap verilebilir isletme basarisi icin dijital medya ile stratejik düsünmeyi nasil uygulayacagini ögrenmesi gerekir. Dijital Pazarlama Stratejisi kitabi mükemmel dijital pazarlama stratejinizi olusturmanin her asamasinda size yön göstererek tam olarak bunlari gerceklestirmenizi saglayacak temel unsurlari kapsamakta. Kitap dijital pazarlamanin temel tekniklerinin ve platformlarinin analizini icermektedir. Kitabin icerdigi konular sosyal medya, icerik pazarlamasi, arama motoru optimizasyonu, kullanici deneyimi, kisisellestirme, görüntülü reklam ve müsteri iliskileri yönetimidir. Planlama, isletmenin ana hedefleriyle bütünlestirme ve yöneticilere sunum da dahil olmak üzere uygulama boyutuna da kitapta deginilmektedir.Simon Kingsnorth dijital pazarlama stratejisini en iyi örnek olaylariyla, grafiklerle, kontrol listeleriyle ve özetlerle canlandirmaktadir. Kitap ayrica- Dijital pazarlama tekniklerinin genel isletme stratejisine nasil bütünlestirilecegini ve karar vericilerden onay almak icin stratejinizi onlara nasil sunacaginizi göstermekte- Gercek dünyadan Nestle, Hertz, Adidas, Google, Amazon ve cok sayida diger isletmelerden örnek olaylari ve analizleri icermektedir. Bunlari inceleyerek en iyi uygulamalari görebilir ve kendi dijital stratejinizi gelistirebilirsiniz. - Vizyon temelli ve gercek zamanli planlama, icerik pazarlama planlamasi, sunum bicimleri ve daha baska modelleri ve ipuclarini da icermekte ki bunlar isletmelerin belirli isletme ihtiyaclarina uyacak strateji ve teknikleri uygulayabilmesini mümkün kilacaktir.Sinirlandirici her duruma uyan bir model sunmaktansa kitap, farkli isletme ihtiyaclarina göre kendi stratejinizi gelistirebilmek icin uyarlayabileceginiz araclari size vermekte ve pazarlamaya bütünlesik ve bütüncül bir yaklasi

    Unser bisheriger Preis:ORGPRICE: 20,99 €

    Jetzt 18,47 €
    Alle Preise inkl. MwSt |ggf. zzgl. Versand
  1. 1