Public Diplomacy

Public diplomacy is a phenomenon whose time has come. People to people and government to people diplomacy are increasingly playing a fundamental tole in international relations. Civil society, artists, academics, scientists, and others are reaching out beyond borders to engage in their own international relations and public diplomacy, and diplomats and governments must find ways to harness these efforts and incorporate them into their traditional government to government diplomacy. hence this book, a guide to modern public diplomacy and how to manage it.