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The virtual obesogenic environment

The virtual obesogenic environment

Fast food marketing strategies using social media and their impact upon adolescent eating behaviours
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The rise of social networking websites and computer games has made the Internet a popular destination for the young generation. However, this has not gone unnoticed by the fast food industry, which has also become active in social networking, hence extending its marketing strategies into cyberspace. This book observes the numerous marketing strategies employed within social networking sites by the fast food chain McDonald's, which has induced a virtual obesogenic environment for the adolescent population. McDonald's seems to have exploited adolescent social behaviour by encouraging peer-to-peer marketing as well as utilizing food based advergames to promote a plethora of unhealthy products whilst simultaneously inducing brand immersion among adolescents.

Produktdetails

Autor: Mayoor Sunilkumar
ISBN-13: 9783659165160
ISBN: 3659165166
Einband: Paperback
Seiten: 84
Gewicht: 142 g
Format: 220x150x5 mm
Sprache: Englisch
Autor: Mayoor Sunilkumar
Mayoor Sunilkumar obtained his BSc in Medical anthropology from Durham University with a first class honours and top of the year in 2012. Keen to make his mark upon public health policy, Mayoor's creative and innovative contribution to the field, enables us to appreciate how even the realms of cyberspace house obesity inducing environments.

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Rezensionen

Autor: Mayoor Sunilkumar
ISBN-13:: 9783659165160
ISBN: 3659165166
Verlag: LAP Lambert Academic Publishing
Gewicht: 142g
Seiten: 84
Sprache: Englisch
Sonstiges: Taschenbuch, 220x150x5 mm