Process-based Strategic Planning
-17 %

Process-based Strategic Planning

 Previously published in hardcover
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ISBN-13:
9783642423789
Einband:
Previously published in hardcover
Erscheinungsdatum:
11.10.2014
Seiten:
384
Autor:
Rudolf Grünig
Gewicht:
575 g
Format:
236x156x25 mm
Sprache:
Englisch
Beschreibung:

This book presents a heuristic process that will help companies determine future strategies. This process is divided into seven steps and, for each of these steps, detailed recommendations for problem-solving are provided and illustrated with examples.
Idea of Strategic Planning.- Process of Strategic Planning and Resulting Documents.- Project Planning, Analysis and Mission Statement Revision.- Developing the Corporate Strategy.- Developing the Business Strategies.- Implementing, Assessing and Approving the Strategies.
A completely revised and updated version of this book was published in 2015 under the title "The Strategy Planning Process".
A company's strategies define its future direction, specifying not only target market positions for many years to come, but also the key competitive advantages both at the level of market offers and of resources. Developing future strategies is an important and complex task, which is the core issue in this book. After a short introduction to strategic planning, a heuristic process for determining future strategies is presented. This process is divided into eight steps, and for each of these steps, detailed recommendations for problem-solving are provided and illustrated through many concrete examples. The new edition is improved.