Emotional Banking

Fixing Culture, Leveraging FinTech, and Transforming Retail Banks into Brands
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Develops a unique concept ("Emotional Banking") that speaks to the core of what is broken in banking today
Part I

Chapter 1: Banks Today: The Relationship between Financial Services and Technology

Chapter 2: FinTech: Trends, Players, Challengers, and Bubbles

Chapter 3: Products vs. Money Moments

Chapter 4: Let's Get Real: Anecdotes from FinTech Titans Experiencing Banking Products

Chapter 5: What is Emotional Banking?

Chapter 6: EX: Perspective on Modern Digital Banking

Chapter 7: Banks and Brands

Chapter 8: Changing Culture to Build a Brand

Chapter 9: The "Build a Voice" Program

Chapter 10: Everyone's a Designer

Chapter 11: The Intrapreneur Warrior's Guide

Chapter 12: The "Keep it Real" Program.- Chapter 13: Conclusion.
Banking is under threat. Despite access to fast-paced technology known as FinTech, an antiquated business model and internal organizational paralysis do not allow for the creation of a truly beloved brand and are stifling change. To survive and thrive when their competition is catching up, banks must understand the principles behind Emotional Banking-a cultural change concept that brings the consumer to the center of rethinking banking products and delivery.
This book starts with a history of the space then moves into an overview of what FinTech is. After discussing the state of banking today including stories from the biggest names in the industry, the concept of Emotional Banking and Brand are introduced as an answer to the problems outlined above. It concludes with examples of best practices and a hands-on approach on how to change the inertia, become a brand and make customers fall in love with their bank.
Some of the questions this book tackles include:

· Why don't banks "care"?

· How many banks will survive?

· What is FinTech and why does it matter?

· Can Banks become beloved brands and find their way to the consumer's heart?

· Why is there a disconnect between what we say and what we do in the industry?

· Is inertia in banking a result of broken internal culture?

· Which big brand or challenger will be at the top in 5 years?