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Older Tourist Behavior and Marketing Tools

Older Tourist Behavior and Marketing Tools

Tourism, Hospitality & Event Management
 Buch
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99
Part I Defining the older tourist market.- 1 Population aging: challenges and opportunities for the tourism industry.- 2 Segmentation approaches to older tourists.- Part II Older tourist behavior: the demand-side perspective.- 3 Older tourists' travel planning behavior.- 4 Information and Communication Technologies: impacts on older tourists' behavior.- 5 Hospitality and older tourists: a focus on accommodation choices.- Part III Marketing to older tourists: the supply-side perspective. 6 Understanding marketing approaches to older tourists: a selection of case studies.- 7 Strategic and operational marketing tools for older tourists.
This book provides an in-depth analysis of the older-tourist market, and of the challenges and opportunities created by population ageing from a tourism marketing perspective, by combining a demand-side and a supply-side approach to older tourists. The book is divided into three parts, the first of which defines older tourists and presents a critical review of segmentation approaches. The second part then focuses on the behavior of older tourists in terms of the travel planning process, the use of information and communication technologies for travel purposes, and accommodation choices. The final part analyzes the marketing strategies and operative practices of three tourism companies that focus on the older-adult market. Practical implications for tourism suppliers willing to target older tourists are derived. The book is intended primarily for academics, researchers, and professionals in the tourism and hospitality industry. In addition, it will be useful for students attending advanced tourism and hospitality courses.

Mehr zum Thema

    Ältere Menschen; Älterwerden; Alter - Alt; Lebensabend; Alt ( Alter ); Senior; BUSINESS & ECONOMICS / Industries / Hospitality, Travel & Tourism; tourism marketing; older tourists; senior tourists; population ageing; active ageing; marketing mix; older-tourist market

Produktdetails

Autor: Vania Vigolo
ISBN-13: 9783319477343
ISBN: 331947734X
Einband: Buch
Seiten: 176
Gewicht: 445 g
Format: 241x159x20 mm
Sprache: Englisch
Autor: Vania Vigolo
Vania Vigolo is Assistant Professor in Management in the Department of Business Administration, University of Verona, Italy. She holds a Degree in Foreign Literatures and Languages, with a specialization in tourism management, from the University of Verona (2004) and a PhD in Marketing for Business Strategy from the University of Bergamo, Italy (2008). Her research interests include tourism marketing and management, services marketing, and branding issues, and she has published on these topics in various national and international journals. She has acted as a reviewer for a number of journals and several international conferences.

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Autor: Vania Vigolo
ISBN-13:: 9783319477343
ISBN: 331947734X
Erscheinungsjahr: 18.04.2017
Verlag: Springer-Verlag GmbH
Gewicht: 445g
Seiten: 176
Sprache: Englisch
Sonstiges: Buch, 241x159x20 mm, 20 schwarz-weiße Abbildungen, Bibliographie