Lectures in E-Commerce

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ISBN-13:
9783211836231
Einband:
Book
Erscheinungsdatum:
17.10.2001
Seiten:
232
Autor:
Martin Bichler
Gewicht:
406 g
Format:
244x170x12 mm
Sprache:
Englisch
Beschreibung:
Broad overview of the most important technical and economical aspects of e-commerce absolutely up-to-dateRelevant for everyone working in this field
E-Commerce and the E-Economy.- Measurement, Policy and Research Issues of a New Phenomena.- Impacts of E-Commerce on Industry Structures.- Strategies for the Financial Services Industry in the Internet Age.- A Framework for Performance and Value Assessment of E-Business Systems in Corporate Travel Distribution.- Defining Internet Readiness for the Tourism Industry: Concepts and Case Study.- New Ways of Pricing and Deal Making.- Aggregation and Disaggregation of Information Goods: Implications for Bundling, Site Licensing, and Micropayment Systems.- Auctions - the Big Winner Among Trading Mechanisms for the Internet Economy.- Enabling Technologies.- Security in E-Commerce.- XML@Work: The Case of a Next-Generation EDI Solution.- Education for the New Economy.- E-Commerce/E-Business Education: Pedagogy or New Product Development?.
Although only a few years old, electronic commerce offers new ways of doing business that no business can afford to ignore. This book is a collection of selected contributions from renowned researchers who specialize in the various facets of electronic commerce, namely economics, finance, information technology, and education. The basic goal is to give an overview of some of the most relevant topics in E-Commerce.