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The Why Axis

The Why Axis

Hidden Motives and the Undiscovered Economics of Everyday Life
 B-format
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Two leading behavioural economists use original research to explore the truth about the hidden motives underlying our behaviour, and how incentives can be used to change the ways in which we act.
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Based on groundbreaking original research, The Why Axis is a colourful examination of why people do what they do - and how effective incentives can spur people to change their behaviour and achieve more.
Uri Gneezy and John List are a little like the anthropologists who spend months in the field studying people in their native environments. But rather than acting as impartial observers, these two intrepid economists have set out to study the ways people act in order to try to solve major problems in society, such as the gap between rich and poor students and the violence plaguing inner city schools; the real reasons people discriminate; and the continuing pay disparity between men and women.

Their field experiments in the factories, communities, and shops where real people live, work, and play show how incentives can change outcomes. Their results will change the way you think about and take action on both small and large problems, and force us as a society to stop making assumptions and to rely instead upon the evidence of what really works.

Produktdetails

Autor: John List
ISBN-13: 9781847946751
ISBN: 1847946755
Einband: B-format
Seiten: 288
Gewicht: 208 g
Format: 198x129x18 mm
Sprache: Englisch
Autor: John List, Uri Gneezy
Sir Martin Rees is an international leader in cosmology. He is Royal Society Research Professor at Cambridge University, and holds the title of Astronomer Royal. Together with his numerous collaborators he has contributed many key ideas on black holes, galaxy formation and high energy astrophysics.

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Rezensionen

Autor: John List
ISBN-13:: 9781847946751
ISBN: 1847946755
Verlag: Random House UK
Gewicht: 208g
Seiten: 288
Sprache: Englisch
Sonstiges: Taschenbuch, 198x129x18 mm