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Brick by Brick

Brick by Brick

How Lego Rewrote the Rules of Innovation and Conquered the Global Toy Industry
 Taschenbuch
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LEGO is one of the world's best-loved and most familiar brands, adored by generations of children. What is less well known, though, is how close this iconic company came to total collapse in 2003.Brick by Brick is the compelling story of a Danish family-owned company that enjoyed decades of success before its inability to keep in step with a rapidly changing market brought it crashing to earth. It's also the story of an extraordinary recovery. As disaster stared them in the face, the management of LEGO embarked on an audacious and innovative plan to turn their fortunes around, and then painstakingly implemented it. Today, the company is riding high once again, and enjoying results that are the envy of their competitors. Granted unprecedented access to every part of the LEGO Group, David Robertson not only charts each twist in the company's story but explains precisely what went wrong and how it was fixed. His clear-sighted analysis will prove invaluable to all those who want to understand how companies can not only ride the storm of change, but benefit from it.

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    International (Wirtschaft); Business / Management; Management; BUSINESS & ECONOMICS / Strategic Planning; BUSINESS & ECONOMICS / Industries / Manufacturing

Produktdetails

Autor: David Robertson
ISBN-13: 9781847941176
ISBN: 1847941176
Einband: Taschenbuch
Seiten: 305
Gewicht: 246 g
Format: 198x128x25 mm
Sprache: Englisch

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Rezensionen

Autor: David Robertson
ISBN-13:: 9781847941176
ISBN: 1847941176
Erscheinungsjahr: 06.03.2014
Verlag: Random House UK Ltd
Gewicht: 246g
Seiten: 305
Sprache: Englisch
Sonstiges: Taschenbuch, 198x128x25 mm