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How to change things when change is hard
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Change doesn't need to be hard. Just Switch.
Illustrating their ideas with scientific studies and remarkable real-life turnarounds - from the secrets of successful marriage counselling to the pile of gloves that transformed one company's finances - the brothers Heath prove that deceptively simple methods can yield truly extraordinary results.
We all know that change is hard. It's unsettling, it's time-consuming, and all too often we give up at the first sign of a setback.

But why do we insist on seeing the obstacles rather than the goal? This is the question that bestselling authors Chip and Dan Heath tackle in their compelling and insightful new book. They argue that we need only understand how our minds function in order to unlock shortcuts to switches in behaviour. Illustrating their ideas with scientific studies and remarkable real-life turnarounds - from the secrets of successful marriage counselling to the pile of gloves that transformed one company's finances - the brothers Heath prove that deceptively simple methods can yield truly extraordinary results.

Produktdetails

Autor: Chip Heath
ISBN-13: 9781847940322
ISBN: 1847940323
Einband: Taschenbuch
Seiten: 320
Gewicht: 227 g
Format: 198x129x20 mm
Sprache: Englisch
Autor: Chip Heath, Dan Heath
Chip Heath ist Professor für Organizational Behavior an der Graduate School of Business der Stanford University. Er lebt in Los Gatos, Kalifornien.Dan Heath ist Unternehmensberater. Er war an der Harvard Business School wissenschaftlich tätig und ist Mitgründer von Thinkwell, einem innovativen Unternehmen, das auf multimediale Lehrbücher spezialisiert ist. Er lebt in Raleigh, North Carolina.

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Rezensionen

Autor: Chip Heath
ISBN-13:: 9781847940322
ISBN: 1847940323
Verlag: Random House UK
Gewicht: 227g
Seiten: 320
Sprache: Englisch
Sonstiges: Taschenbuch, 198x129x20 mm