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Eye Tracking Methodology

 Ebook
Sofort lieferbar | Lieferzeit:3-5 Tage I
ISBN-13:
9781846286094
Einband:
Ebook
Erscheinungsdatum:
14.08.2007
Seiten:
334
Autor:
Andrew Duchowski
eBook Typ:
PDF
eBook Format:
PDF
Kopierschutz:
1 - PDF Watermark
Sprache:
Englisch
Beschreibung:

"Despite the availability of cheap, fast, accurate and usable eye trackers, there is little information available on how to develop, implement and use these systems. This 2nd edition of the successful guide contains significant additional material on the topic and aims to fill that gap in the market by providing an accessible comprehensive introduction.
to the Human Visual System (HVS).- Visual Attention.- Neurological Substrate of the HVS.- Visual Psychophysics.- Taxonomy and Models of Eye Movements.- Eye Tracking Systems.- Eye Tracking Techniques.- Head-Mounted System Hardware Installation.- Head-Mounted System Software Development.- Head-Mounted System Calibration.- Table-Mounted System Hardware Installation.- Table-Mounted System Software Development.- Table-Mounted System Calibration.- Eye Movement Analysis.- Eye Tracking Methodology.- Experimental Design.- Suggested Empirical Guidelines.- Case Studies.- Eye Tracking Applications.- Diversity and Types of Eye Tracking Applications.- Neuroscience and Psychology.- Industrial Engineering and Human Factors.- Marketing/Advertising.- Computer Science.- Conclusion.
Despite the availability of cheap, fast, accurate and usable eye trackers, there is little information available on how to develop, implement and use these systems. This 2nd edition of the successful guide contains significant additional material on the topic and aims to fill that gap in the market by providing an accessible comprehensive introduction. Additional key features of the 2nd edition include: Technical description of new (state-of-the-art) eye tracking technology (new chapters 9, 10, and 11); a complete whole new Part describing experimental methodology including experimental design, empirical guidelines, and 5 case studies (new chapters 13, 14, and 15); survey material regarding recent research publications included within Part IV. This second edition is a invaluable guide for practitioners responsible for developing or implementing an eye tracking system, as can also be used as a teaching text for relevant modules on advanced undergraduate and postgraduate courses.