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Integrated Marketing Communications Complete Self-Assessment Guide

 Ebook
Sofort lieferbar | Lieferzeit:3-5 Tage I
ISBN-13:
9781489199454
Einband:
Ebook
Seiten:
150
Autor:
Gerardus Blokdyk
eBook Typ:
Adobe Digital Editions
eBook Format:
EPUB
Kopierschutz:
2 - DRM Adobe
Sprache:
Englisch
Beschreibung:

What role does communication play in the success or failure of a Integrated Marketing Communications project? Does the Integrated Marketing Communications performance meet the customer's requirements? Is there any existing Integrated Marketing Communications governance structure? How does the organization define, manage, and improve its Integrated Marketing Communications processes? How can the value of Integrated Marketing Communications be defined?