Understanding Social Media
-37 %

Understanding Social Media

 Taschenbuch
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ISBN-13:
9781446201213
Einband:
Taschenbuch
Erscheinungsdatum:
17.06.2013
Seiten:
168
Autor:
Sam Hinton
Gewicht:
282 g
Format:
232x157x9 mm
Serie:
Understanding Contemporary Culture series
Sprache:
Englisch
Beschreibung:

An accessible, humanities oriented introduction to the key themes and debates in the study of social media. Full of examples and case studies, this book shows students how to place social media more critically within the changing media and cultural landscape.
Introduction to Social Media
What Is Web 2.0?
Social Network Sites
Participation and User-Created Content
Art and Cultural Production
Social Media Games
Social, Locative and Mobile Media
Conclusion
Glossary
Understanding Social Media provides a critical and timely conceptual toolbox for navigating the evolution and practices of social media. Taking an interdisciplinary and intercultural approach, this book provides a clear and concise explanation of the key concepts but also goes beyond specific brands, sites and practices to show readers how to place social media more critically within the changing media and cultural landscape.


As an aid to understanding, key concepts in each chapter are illustrated by case studies to give real-world examples of theory in action. Cutting across the many dimensions of social media, from the political, economic and visual, this book explores the industries, ideologies and cultural practices that are increasingly becoming part of global popular culture.