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The Mood of Information

A Critique of Online Behavioural Advertising
 Ebook
Sofort lieferbar| Lieferzeit:3-5 Tage I
ISBN-13:
9781441125354
Einband:
Ebook
Seiten:
200
Autor:
Andrew Mcstay
eBook Typ:
Adobe Digital Editions
eBook Format:
EPUB
Kopierschutz:
2 - DRM Adobe
Sprache:
Englisch
Beschreibung:
Acronyms
The Mood of Information explores advertising from the perspective of information flows rather than the more familiar approach of symbolic representation. At the heart of this book is an aspiration to better understand contemporary and nascent forms of commercial solicitation predicated on the commodification of experience and subjectivity. In assessing novel forms of advertising that involve tracking users' web browsing activity over a period of time, this book seeks to grasp and explicate key trends within the media and advertising industries along with the technocultural, legal, regulatory and political environment online behavioural advertising operates within.