Product and Services Management
-5 %

Product and Services Management

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ISBN-13:
9781412908641
Einband:
Buch
Erscheinungsdatum:
01.05.2006
Seiten:
270
Autor:
George J. Avlonitis
Gewicht:
644 g
Format:
249x168x23 mm
Sprache:
Englisch
Beschreibung:

Product as an Economic VariableTypes of Product Decisions
Product Life Cycle and Marketing Strategy
Evaluation of Product/Service Portfolio
New Product/Service Development and Portfolio Models
Pre-Development Activities of New Products and Services
Development, Testing and Launching New Products and Services
Successful Adoption and Diffusion of New Products and Services
Identification and Revitalization of Weak Products and Services
Evaluation of Weak Products/Services and Elimination Strategies
Organizational Arrangements for Developing, Managing and Eliminating Products and Services
`A text that successfully bridges the gap between academic theorizing and practitioner applicability because it uses multiple real-world examples/mini-cases of management techniques to illustrate the well-researched academic theoretical foundations of the book' - Creativity and Innovation Management