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Product and Services Management

Product and Services Management

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Product as an Economic VariableTypes of Product Decisions
Product Life Cycle and Marketing Strategy
Evaluation of Product/Service Portfolio
New Product/Service Development and Portfolio Models
Pre-Development Activities of New Products and Services
Development, Testing and Launching New Products and Services
Successful Adoption and Diffusion of New Products and Services
Identification and Revitalization of Weak Products and Services
Evaluation of Weak Products/Services and Elimination Strategies
Organizational Arrangements for Developing, Managing and Eliminating Products and Services
`A text that successfully bridges the gap between academic theorizing and practitioner applicability because it uses multiple real-world examples/mini-cases of management techniques to illustrate the well-researched academic theoretical foundations of the book' - Creativity and Innovation Management

Mehr zum Thema

    Business / Economics / Finance; BUSINESS & ECONOMICS / Marketing / General


Autor: George J. Avlonitis
ISBN-13: 9781412908641
ISBN: 1412908647
Einband: Buch
Seiten: 270
Gewicht: 644 g
Format: 249x168x23 mm
Sprache: Englisch
Autor: George J. Avlonitis, Paulina Papastathopoulou
Professor George J. Avlonitis PhD is Chairman at the Department of Marketing and Communication at the Athens University of Economics and Business (AUEB). He is also Director of both the Marketing Laboratory (The Athens Laboratory for Research in Marketing - A.LA.R.M.) and the Postgraduate Program "Marketing and Communication with New Technologies" of the same Department.

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Autor: George J. Avlonitis
ISBN-13:: 9781412908641
ISBN: 1412908647
Erscheinungsjahr: 01.05.2006
Gewicht: 644g
Seiten: 270
Sprache: Englisch
Sonstiges: Buch, 249x168x23 mm