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Postgraduate Research in Business: A Critical Guide

Postgraduate Research in Business: A Critical Guide

Sage Study Skills
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What is Management Research and What Does It Mean at Masters' Level?
Developing a Critical Approach
Generating, Developing and Mapping Ideas for Research Topics
Making Your Project Manageable
Sources of Secondary Information
How To Read Critically
Organizing and Analyzing What You Have Read and Researched
Reflection - How to Learn to Be a Better Researcher and Business Manager from Doing Research
Reliability, Validity and Generalization
Writing Up and Beyond
In Postgraduate Research in Business, Sarah Quinton and Teresa Smallbone provide a vital introduction to the research process and the thinking and learning skills needed to successfully complete postgraduate research.

Mehr zum Thema

    Business / Economics / Finance; BUSINESS & ECONOMICS / Education; BUSINESS & ECONOMICS / Management


Autor: Sarah Quinton
ISBN-13: 9781412908351
ISBN: 1412908353
Einband: Buch
Seiten: 184
Sprache: Englisch
Autor: Sarah Quinton, Teresa Smallbone
Teresa teaches on a range of undergraduate and graduate business degree programmes, while pursuing academic research interests in marketing and consumer buying behaviour. Background in magazine and newspaper publishing, and directing research programmes for consumer organisations. Has worked on a consultancy basis for a number of years for the UK Department of the Environment (DEFRA), and the National Consumer Council. Member of the Advisory Committee on Consumer Products and the Environment (advises DEFRA on sustainable consumption issues) Currently teaches second year marketing undergraduates marketing, consumer behaviour and marketing research. Teaches MSc International Management students research methods. Supervises undergraduate and Masters dissertations. Teresa is a member of the editorial Board of the 'Journal Business Strategy and the Environment'. Research interests include the impact of consumer patterns on sustainable development in the UK, focussing on the environmental and social impact, and efforts to use market-based policy instruments to change consumption patterns. Pedagogic research focuses on research into student learning.

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Autor: Sarah Quinton
ISBN-13:: 9781412908351
ISBN: 1412908353
Erscheinungsjahr: 01.04.2006
Seiten: 184
Sprache: Englisch
Auflage New
Sonstiges: Buch