Brands and Gaming: The Computer Gaming Phenomenon and Its Impact on Brands and Businesses
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Brands and Gaming: The Computer Gaming Phenomenon and Its Impact on Brands and Businesses

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ISBN-13:
9781403998972
Einband:
Buch
Erscheinungsdatum:
01.11.2005
Seiten:
168
Autor:
D. Nichols
Gewicht:
417 g
Format:
241x158x15 mm
Sprache:
Englisch
Beschreibung:

The first book on brands and computer gaming
Gaming Market Overview What is Gaming ? The Culture of Gaming Will Gaming Replace TV? Gaming Gets Active Mobile Gaming Gaming Industry Structure Brands in Gaming Today Strategies for Your Brand to Enter the Gaming Space Futureshock
The computer gaming industry is bigger than the film and music industries and is growing faster than both of them put together. The industry is also changing fast. The typical computer gamer is in his mid 20s and female gamers make up one of the faster growing parts of the market. New developments in sociability and interactivity are also transforming the industry. This is the first major study of brands and gaming and shows huge opportunities for brand development