The Brand Glossary
-5 %

The Brand Glossary

The Resource for Branding and Brand Management
 Taschenbuch
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ISBN-13:
9781403998095
Einband:
Taschenbuch
Erscheinungsdatum:
19.09.2006
Seiten:
141
Autor:
Interbrand Group
Gewicht:
531 g
Format:
279x210x9 mm
Sprache:
Englisch
Beschreibung:

Contains an A-Z guide to brand terms, processes and best practices.
Branding is a vital management function, yet brand language is varied, misunderstood and often abused. With this book, Interbrand, the leading brand strategy and design consultancy, sets out to demystify, educate, inform and entertain. Much more than a glossary, this book is an invaluable companion for all those creating and managing brands.