Buying in: The Secret Dialogue Between What We Buy and Who We Are
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Buying in: The Secret Dialogue Between What We Buy and Who We Are

 Buch
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ISBN-13:
9781400063918
Einband:
Buch
Seiten:
291
Autor:
Rob Walker
Gewicht:
544 g
Format:
236x163x27 mm
Sprache:
Englisch
Beschreibung:
A "New York Times" Consumed columnist looks at the convergence of marketing and culture in contemporary life. Using profiles of brands old and new, he demonstrates the ways in which buyers adopt products, not just as consumer choices, but as conscious expressions of their identities.