The Political Marketing Game
-22 %

The Political Marketing Game

 Taschenbuch
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ISBN-13:
9781137516428
Einband:
Taschenbuch
Seiten:
259
Autor:
J. Lees-Marshment
Gewicht:
324 g
Format:
217x140x11 mm
Sprache:
Englisch
Beschreibung:

Identifies what works in political marketing, showing that politicians can choose to play the game to achieve change, not just win votes
Introduction Analyzing the Market Strategic Development Leading Responsively Marketing the Party Communicating Managing Delivery Marketing Democratically Conclusion: Political Marketing, Democracy and Partnership Academic References Practitioner Interview References
The Political Marketing Game identifies what works in political marketing, drawing on 100 interviews with practitioners. It also shows that authenticity, values and vision are as much a part of a winning strategy as market-savvy pragmatism.