Buy, Hold, and Sell!: The Investment Strategy That Could Save You from the Next Market Crash
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Buy, Hold, and Sell!: The Investment Strategy That Could Save You from the Next Market Crash

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Ken Moraif
363 g
236x160x20 mm
Acknowledgments xiii

Introduction: One Bear Market Can Change Your Life Forever xv

The Inspiration behind This Book xvi

Part One: The Trouble with Buy-Hold: Why It's Dangerous to Your Financial Health

Chapter 1 Buy and Hold: A Bad Strategy for Anyone over 50? 3

Even the Best Investor ... 4

Buying into the Buy-Hold Myth 5

Chapter 2 60 Is the New 40: What Does That Mean for Your Investments? 7

How Long Will You Live? 8

What Does a Long Life Mean for Retirement? 9

The Longevity-Retirement-Investment Equation 10

Chapter 3 The Bear and the Lake House 15

Chapter 4 The 10 Most Important Years of Your Investing Life 17

More Heavy Lifting 18

The Eighth Wonder of the World? 18

Reverse Compounding 19

The Most Important Years of Your Investing Life 20

Chapter 5 A Buy-Hold Disaster Story 23

Chapter 6 You Know You're a Buy-Holder If ... 27

Chapter 7 Why Does Buy-Hold Even Exist? 29

Generational Amnesia 30

The Rest of the Story 31

The Rise of Mutual Funds 32

The Best Coin-Flipper in the World 32

The Famous Scene in The Deer Hunter 34

Chapter 8 What Do Economists Say about Buy-Hold? 35

Check Out the Publication Date 36

It's History, Not the Future 37

Siegel Also Admitted ... 37

The Market's (and Investors') Irrational Exuberance 38

The Emperor's New Clothes 40

Valuations Schmaluations 40

Who Should You Listen To? 41

Chapter 9 The Multimillion-Dollar Argument for a Buy-Hold-SELL Strategy 43

My Personal Experience with Buy-Hold 44

The Birth of a Sell Strategy 45

Avoiding the Market Crash of 2008 45

Part Two: The Buy-Hold Myths: The Advice That Could Ruin Your Retirement

Chapter 10 Buy-Hold Myth No.1: The Market Always Comes Back 51

Some Big Bad Bears 54

Mini-Myth: If You Just Study Past Market History . . . 55

Mini-Myth: Time Is Your Friend 57

Homeland Security 57

Mini-Myth: The Most Successful Investors Stay in for the Long Run 59

We're Not 25 Years Old Anymore 59

Where's the Contract? 60

Chapter 11 Buy-Hold Myth no. 2: Don't Miss the 20 Best Trading Days 61

A Pig in a Poke 63

When Were the Best Days? 63

Riding the Market during the Best Days 65

The Worst Trading Days (So Far) 65

Avoiding the Big Bad Bear Days 67

Doing the Impossible 68

He's in the Wrong Lane! 71

Missing the Best and Worst 72

Chapter 12 Buy-Hold Myth no. 3: Don't Be the Fool Who Sells at the Bottom 75

Mini-Myth: You Don't Want to Miss the Rebound 76

Mini-Myth: The Rebound Is Equal to the Fall 78

The Two Fools of Mayberry R.F.D. 79

Which Fool Would You Rather Be? 80

Chapter 13 Buy-Hold Myth no. 4: Diversify Your Portfolio ... That's All You Need to Do 83

Put Your Eggs in Different Baskets 84

A Junk Drawer of Investments 86

Diversification Isn't Enough 88

Buying a Drill Bit 89

Chapter 14 Buy-Hold Myth no. 5: You Won't Make Any Money If You Sell and Sit in Cash 91

Cash Can Be Your Friend 93

Bewitched by Zero 93

That's Not All 95

Security or Surfing? 95

Chapter 15 Buy-Hold Myth no. 6: You Haven't Lost Any Money Unless You ... 97

Shame, Shame, Shame 98

Mini-Myth: Future Appreciation 99

A Flat-Out Lie 100

Why They Don't Want You to Sell 100

Why You Fear Selling 101

Buying Stuff Is Fun 104

Live to Fight Another Day 104
Protect your retirement from the next big crash with a New Twist on the Old Investment Strategy. For years, advisors have recommended that investors take a "buy and hold" approach to the market, but people over fifty can't afford to rely on this strategy. Buy, Hold, & SELL! uncovers the myth of the "buy and hold" investment philosophy, and explains why it's dangerously incomplete. Written by Ken Moraif, one of Barron's top 100 Financial Advisors in the United States three years a row and who called the 2008 market crash in November of 2007, this book outlines an alternative strategy that better serves investors who are at retirement age. Written in easy-to-understand language and buoyed by Ken's trademark humor, this guide shoots down the myths that keep investors in risky markets, and arms readers with the knowledge, motivation, and strategies that may help them survive-and even thrive-during the inevitable next bear market.
Too many retirees lost a large percentage of their investments during the market collapse of 2008 and spent years trying to regain their footing. During the collapse, many advisors told their clients to stay in the market. Ken did the opposite, advising his clients and listeners of his popular radio show "Money Matters" to get out of the market in November of 2007-before the economic meltdown. With this book, Ken shares his 26 years of experience to help investors prepare for the imminent bear market that could devastate their retirement plans.

For those looking to build a sound financial plan for the long run, this book provides expert insight and solid advice with supporting charts, graphs, statistics, and anecdotes.
Understand the buy-hold-SELL strategy
Learn how to design a sell strategy to protect principal in the next bear market
Find clear-cut information regarding retirement finances
Discover the benefits of a diversified portfolio This book expands upon old advice to provide the most important part of the equation: a sell strategy designed to protect principal.

The goal of Buy, Hold, & SELL! is not to make investors rich quick, but to help keep them from becoming poor.