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Retailing Triumphs and Blunders: Victims of Competition in the New Age of Marketing Management

Retailing Triumphs and Blunders: Victims of Competition in the New Age of Marketing Management

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In today's world of galloping change, adjustment and anticipation have become ever more vital for retail operations. Many retailers have successfully anticipated change, while others have simply become relics of retailing history. Facing intense environmental competition, different types of retail institutions, whether a mass merchandiser or a hotel, find themselves confronting different types of challenges. The stories of a spectrum of retailers highlight the variables necessary for duplicating success and avoiding failure. This timely work provides a starting point for understanding the complexities and interrelationships in retail management.

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    Business / Economics / Finance; BUSINESS & ECONOMICS / Industries / Retailing; BUSINESS & ECONOMICS / Marketing / General

Produktdetails

Autor: Alan J. Greco
ISBN-13: 9780899308692
ISBN: 0899308694
Einband: Buch
Seiten: 280
Gewicht: 608 g
Format: 243x164x27 mm
Sprache: Englisch

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Autor: Alan J. Greco
ISBN-13:: 9780899308692
ISBN: 0899308694
Erscheinungsjahr: 01.11.1995
Verlag: PRAEGER FREDERICK A
Gewicht: 608g
Seiten: 280
Sprache: Englisch
Auflage New
Sonstiges: Buch, 243x164x27 mm