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Publishing in the Information Age: A New Management Framework for the Digital Era

Publishing in the Information Age: A New Management Framework for the Digital Era

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A comprehensive single-volume study of the transformations underway in the publishing industry attributable to the penetration of digital information technologies and how publishers can benefit from them.
The Paradigm Shift to Publishing in the Information Age; Information, The Information Age, and the New Meta-Industry; Rethinking Publishing - The Paradigm Shift; The 7M's of Publishing; Material and Modes; The Material Essence; Modes of Communication; Media and Means; The Media Matrix - Modes and Means; The Media - Profiles and Attributes; The Media - Life Cycles and the Dynamic Equilibrium; Markets; Market Environments - Common Characteristics and Trends; The Media Universe - Profiling the Markets Marketing Tasks; Management and Money; Strategic Vision and Integrative Management; Maximising Return - Organisational Strategy and Structure; Maximising Return - The Intellectual Property Management Programme; Conclusion - The Digital Enterprise and the Paradigm of Promise.
This work details the way in which recent advances in digital information technology signify a fundamental and irreversible transformation in the publishing industry. Eisenhart presents publishing's seven "M"s: material; mode; media; means; market; management; and money.

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    Reference; LANGUAGE ARTS & DISCIPLINES / Publishing; REFERENCE / General

Produktdetails

Autor: Douglas M. Eisenhart
ISBN-13: 9780899308470
ISBN: 0899308473
Einband: Buch
Seiten: 312
Gewicht: 667 g
Format: 242x162x29 mm
Sprache: Englisch

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Autor: Douglas M. Eisenhart
ISBN-13:: 9780899308470
ISBN: 0899308473
Verlag: GREENWOOD PUB GROUP INC
Gewicht: 667g
Seiten: 312
Sprache: Englisch
Auflage New.
Sonstiges: Buch, 242x162x29 mm